Technological progress and strong competition in many industries encourage the implementation of new solutions. But change doesn’t have to mean risk. It is enough to prepare for them. We advise on how to migrate your website without any drops in search engine optimization results. An online store perfectly optimized for SEO and UX or even a simple information website is a must today. Without… Read More »How to migrate the website and not lose positioning results?
The title of this article is not accidental. We know very well what a brand is – but do we know who it is? Read about brand archetypes and find out who your brand is. The archetype of a brand is a pattern of a certain character or a deeply entrenched belief about it. This word is most often used by psychoanalysts who… Read More »Brand archetypes, or who is your brand?
Google Ads is the largest advertising system in the world. In the era of such huge competition in the world of e-commerce, advertising is necessary. Thanks to it, we will quickly reach the customer and present the company’s image. It is important to build brand awareness among search engine users. Some of them will see the company’s logo for the first time thanks… Read More »Are Google Ads suitable for an online store?
Marketing nowadays is a complex and demanding process. Adapting to market requirements, numerous competition, and changing customer needs is crucial for success. How to be successful in marketing? Unfortunately, finding the answer to this question is often more difficult than we think. There is no one is proven, perfect and universal recipe for success. However, there are steps you can take to find such… Read More »Metaphors – how do they help in marketing?
From the student side to the most popular social networking site in the world. 17 years on the market, during which there was no shortage of controversy. Facebook’s conflict with the Australian government and the blocking of news content has been commented on worldwide. In February, the world was informed that Facebook in Australia blocked information content from publishers. The case itself was… Read More »The Beginning of the End of Facebook?
E-marketing and e-commerce agency A team of experienced specialists Our experienced specialists are at your disposal. People who passionately implement new projects choose the best solutions and, above all, know what they are doing. They constantly follow and analyze the changing market expectations the prevailing trends and experiment with new promotion opportunities. They also take care of their own development and increasing their… Read More »E-marketing and e-commerce agency
Until recently, AR was quite a niche technology, rarely used in marketing and business. This will change thanks to Pokemon GO. Probably each of us knows films in which the future was predicted. The most famous flying cars, robots on the streets, or holograms of employees in the office or at conferences. Although just a few years ago, all these announcements seemed detached… Read More »What do you need to know about Augmented Reality?
The strategic marketing plan generally defines the main intentions and plans of the company. It is the result of a strategic marketing planning process. Each plan has a purpose and structure to cover the key issues. What? You will find out from the article. Strategic management are process aimed at formulating and implementing a strategy that allows an enterprise to achieve its strategic goals. Strategic… Read More »Strategic marketing plan as a tool to achieve the goals of the organization
Accelerated digitization of enterprises is underway. This is a “yesterday” topic, and the head of the digitization department is most often called Jan Covid. It is also worth taking care of an appropriate PIM system. Sales KPI bars soar, customer calls break, and your inbox is bursting at the seams. These are not illusions, but the effect of a pandemic that has led… Read More »7 Reasons Your Marketing Team Needs PIM
Social Media interactivity makes them an important element of a comprehensive marketing campaign, where users are passive recipients of messages. They co-create social networking sites, and their activity allows you to use Social Network Advertising. Social media advertising or social media targeting are ads displayed to users on social media platforms. Social networks use information about the user to display highly relevant… Read More »Social Network Advertising. About the effectiveness of Social Media advertising