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Stay ahead of the competition on Google with SEO!


The search engine optimization of websites in search engines (SEO services) is building visibility in organic search results. It aims to ensure the highest possible position for the greatest possible number of key phrases entered by users when searching for products and services.

SEO

If you want your website to be at the top of the search results for phrases related to your business, take care of Google positioning. This way, you will increase the visibility of your website on the Internet and reach new customers.

Positioning of websites

Search engines are the most important source of customer acquisition on the Internet. Every day, we all search Google for products and services, information, opinions, useful content that helps to solve problems. A page that is not included in the TOP10 search results practically does not exist, and the higher its position for a given phrase, the more frequently users visit the page. The order of pages in the search results is related to their content (e.g., content) and external factors such as backlinks or website reputation. All this is achieved through website search engine optimization.

Search engine optimization pages in the Google search engine allow you to generate valuable traffic for a price much lower than many other forms of promotion on the Internet. A well-positioned website maintains a stable position in search results.

What is website positioning?

Search engine optimization of websites, i.e., optimization activities (Search Engine Optimization), link building, and building Google’s trust in the website is a wide spectrum of activities to bring the website to the top of the address list (SERP). However, they require continuity (you have to remember that the competition does the same), creativity, adaptation to dynamically changing IT technology, and search engine guidelines. Obtaining and maintaining high rankings of a website in search results is constant work. However, the impact of search engine optimization on your website traffic and its benefits show that the work is worth the effort. It is not possible to work out satisfactory results after one week. After months of regular and intensive work, the results meet expectations and, most importantly, are durable. 

It sometimes happens that the search engine optimization of pages is compared, or rather the effects of SEO on advertising. The difference between SEO and advertising is that the result of a Google Ads campaign is fast, and the ad appears on the first page of search results right after the campaign is launched. However, it will be visible as long as we pay. On the other hand, ​​website search engine optimization effects take time but are stable (of course, while maintaining the continuity of work). 

Why is it worth positioning your website?

  • Low cost of obtaining traffic on the website – in the long run, the cost of positioning, translated into one user visiting the website, can be as much as PLN 0.09.
  • Reaching valuable users – website positioning will allow you to reach primarily users interested in the content of the website.
  • The ideal moment of contact with a potential customer – entering the searched phrase by the user on Google is synonymous with the purchase intention – this is why it is so important to be on the search results page.
  • Long-term effect – effective website positioning allows you to maintain a long-term effect on the search results page (as opposed to paid forms of promotion, where the suspension of activities means an immediate decrease in the number of visitors).
  • High Conversion Rate – Organic traffic from search engines in all industries has one of the highest conversion rates.
  • User trust – frequent display of the website in high positions in the search results builds the trust of Internet users and has a positive effect on the brand’s reputation.
  • Marking the market position – every company that wants to clearly mark its presence in the industry and position itself in the minds of potential customers must be visible in Google (or other search engines) search results. The lack of visibility of the website is giving up the field of competition.
  • Influence on purchasing decisions – effective website positioning largely means taking care of the content. Valuable content influences users’ purchasing decisions.
  • Influence on other sources of traffic – activities included in the positioning of pages include publishing valuable and reliable information about the site on the Internet along with links that additionally generate traffic in it.
  • Scalability – website positioning is a scalable form of promotion, so it can be used by both small companies (with a relatively small budget) and large corporations (with a large budget and high goals).
     

Positioning in Google

Which search engine to choose? Nobody has any doubts that Google is the most popular search engine in International SEO Agency. In the rankings, he leaves others (Bing, Yahoo !, DuckDuckGo, etc.) behind him with a huge advantage. We have experience in search engine optimization pages in this search engine – we are Google specialists. However, we are aware that the market is diverse, and the needs of Internet users do not always match the generally accepted standards. Our answer is the search engine optimization of websites in foreign search engines.

We always look for the best solutions for our clients in every situation. Therefore, specializing in Google does not prevent us from providing the service under a different search engine (e.g., search engine optimization in Bing). Search engine optimization abroad or search engine optimization on foreign websites is not a problem because we cooperate with partners providing SEO results in other countries.

Which phrases should I choose?

The selection of the appropriate key phrases depends on the specificity of the company, area of ​​activity, and offered services or products sold. But it is not everything. It is important to whom the brand addresses the offer, i.e., who the recipient of the products/services is and what they expect. This requires a thorough understanding of the needs of both the market and potential customers. Specific skills are needed throughout the process, so the SEO agency turns out to be the best choice, and using the services of companies specializing in this subject has become the norm. 

At SEO / SEM / Marketing Agency, we efficiently guide our clients through the various stages of cooperation. One of them is the selection of phrases and keywords. We use tools to support website search engine optimization and use them to prepare a list of appropriate words with an analysis for the client. For this purpose, we mainly use:

  • Google Trends – a service thanks to which we know what users are looking for and what topics are gaining popularity at a given time.
  • Answer The Public – a tool presenting in a visual form combinations of the most popular key phrases and questions used by the users of the Google search engine.
  • Senuto – a tool containing a database of keywords and enabling a detailed analysis of the visibility of the website on Google and monitoring of position for specific keywords.
  • SEMSTORM – a tool that shows which keywords any selected website is positioned for.

Whenever we select key phrases, we check the current condition of the website in Google search results. For this purpose, we use Google Search Console, which allows you to monitor the website’s position when using specific phrases and the Google Analytics tool.

It is worth being aware that more and more users “search” for the products and services they are interested in using specific questions, sometimes very precise (with a detailed description of a given product). For this reason, in addition to focusing on individual words, it is worth considering search engine optimization with the use of long-tail, i.e., long-tail – this is broad search engine optimization, i.e., one that requires the use of complex phrases. The long tail has the main keyword and the words that describe it. Long-tail phrases are used less frequently by users but provide greater benefits than those commonly typed. They are used by people who know exactly what they are looking for. This means that the chance of reaching a potential customer is much higher than in the case of traditional website search engine optimization. Thus, the probability of taking advantage of the offer increases.

Long-tail search engine optimization is especially recommended for online stores and portals with many contents and smaller stores (including those starting their “adventure” with Google). Search engine optimization of stores on Google allows you to obtain an increased level of organic traffic over time, which is a fundamental issue of building recognition on the web in the case of strong competition.

Time to wait for the results

Search engine optimization pages in the Google search engine are time-consuming. The effects of page search engine optimization in Google search results and the term depend on several factors.

Website owners cooperating with us have behind them specific SEO activities conducted in terms of the Google search engine. Therefore, search engine optimization on a new website (one that has not carried out search engine optimization work so far) will look different from a website that already uses such solutions (the client used SEO services of other companies).

What else influences search engine optimization results? It is important what industry the website operates in and whether the client is ready to implement our suggestions related to optimization (e.g., SEO content on the website, acquiring links leading to the website, etc.). Of course, we must not forget about the size of the budget. In this case, it is worth analyzing the actions of the competition.

In general, the first search engine optimization effects appear after about two months. Sometimes this time may be longer, which is due to the complexity of the solutions we use.

The current SEO activities on the website are also important.

How do we position?

We start the website search engine optimization process by getting to know the business and customer needs. On this basis, we jointly set specific goals within a clearly defined time horizon. The next step is to audit the current situation, preceded by using the necessary tools to assess the condition of the website in terms of SEO. During the analysis, we take into account not only the website but its entire environment. The SEO audit preceding the website’s search engine optimization includes an analysis of the website, other websites belonging to the client, and partners’ websites. We evaluate the links leading to the positioned website. All data is evaluated in the context of competing websites indicated by the customer or selected by us.

Based on the collected data, we prepare an action plan for the website (SEO optimization) and improve its reputation by acquiring valuable incoming links. When implementing the assumptions of the search engine optimization plan, we monitor the condition of the website, SEO parameters, content, the perception of the website by search engines, and the website’s position for selected keywords. We are in constant contact with the client; we inform about the progress, work done, and the effects of website search engine optimization. 

We analyze the competition at every stage of work, but also before it starts. It is imperative to establish who our rival is online and what we should do to gain an advantage. It’s worth taking your competition seriously, but also … learning from it. Similarly to keyword analysis, we use dedicated tools, i.e. (selected functions):

  • Senuto , which allows you to analyze the visibility of the website and competitive pages based on keywords and monitor the position.
  • SEMSTORM , a tool that allows for a thorough analysis of competitors and checking their condition on the market (strengths and weaknesses).
  • MAJESTIC , a tool that provides comprehensive link data with advanced options (e.g. search, tracking, filtering).  
  • Surfer , a tool that analyzes and compares our website with competitors, and allows you to know the density of keywords and matching phrases.

We position websites from all over Poland

We are aware of the importance of local website search engine optimization on Google, and we are always happy to implement them for our clients. Our website search engine optimization offer covers the entire territory of the International SEO Agency. We do not close ourselves to one region because we assume that such a solution may not bring out the business’s full potential. Our activities are aimed at the visibility of the client’s website in local search results.

See how we operate in specific cities. Here is our local SEO offer!

Common questions

Why is it worth entrusting SEO agency website search engine optimization?

Effective website search engine optimization requires time, knowledge, and experience. It is a non-once-off action and a continuous process that results in a high position in organic results and requires constant attention and consistency in action. More and more perfect Google algorithms set new requirements for the owners of e-shops and websites. All this is to give users the answers that best suit their query. Do you have time to track changes in search engine algorithms, page or link optimization as a busy entrepreneur? Certainly not. That is why it is worth entrusting the search engine optimization of your pages to an SEO agency.

A professional SEO agency will also provide you with comprehensive solutions and tools, thanks to which the position of your company website will climb up. Specialists, being up to date with everything in search engines, will guarantee a quick response to changes, increase in position and maintenance. Where to start search engine optimization for a website?

You should start search engine optimization of your website with an SEO audit of the website. Thanks to this, you will learn which areas need improvement, which should be absolutely removed, and how the organic traffic is distributed on each of the subpages. Incorrect redirects, subpages returning a 404 error, no alt attributes in the graphics are just some of the elements affecting the position of your e-store or company website.

You must also pay attention to the domain. Here, its age and the profile of referring links are important. Domains with “good history,” regularly updated, with valuable and unique content, will always be better rated than freshly made sites. On the other hand, backlinks tell the search engine about the popularity of your website – the more of them (from high-authority websites), the better you will rank in Google. A detailed SEO audit will allow you to find all errors and facilitate website optimization, which is the first step to building a high position in search results. Why is it worth search engine optimization your website?

Simply put, search engine optimization leads to more profits. Although it is a long-term process and results do not come immediately, it pays for itself over time. Website search engine optimization activities aim to place the website in the highest possible position in the search query ranking.

What does it do? By being on the first page in the search engine, you increase the chance of reaching new audiences (over 80% of network users NEVER look at the second and subsequent search pages, and many of them skip sponsored links and go straight to organic results). The more they have a chance to visit your site, the more likely they will become your customers.

What’s more, search engine optimization will increase the popularity of your website. When it is visited often, its value in the eyes of search engine algorithms will increase, as well as the trust of Internet users. The position of the site will grow and so will the profits. Don’t forget about your competitors – they also position their pages. Don’t get ahead of you. What are the SEO costs?

The price of website search engine optimization is usually determined individually. Much depends on how much work needs to be done on the website and the domain on which it is located. Search engine optimization of more complex websites, such as online stores or extensive websites, usually costs more than SEO activities on simple websites. The most popular billing method for search engine optimization is the subscription, i.e., a fixed monthly fee. The SEO agency can continue the agreed activities without interruptions due to the lack of budget. Each such break results in a decrease in the already earned position and thus – extends the time needed to achieve the goal.

The cost of search engine optimization includes activities such as:

  • website audit and optimization,
  • searching and selecting key phrases for the website – keywording,
  • content creation and optimization,
  • obtaining links, the so-called link building,
  • analysis of results and reports.

Depending on the needs, these basic activities are supported by additional ones that help build the image and increase the sale of products and services. Why shouldn’t two agencies position one page at the same time?

More is not always better, and this is exactly the case here. Search engine optimization of one website by two different agencies at the same time will only cause chaos.

Regardless of whether the specialists from both agencies operate in a similar or completely different way, their work can lead to penalties being imposed by search engine robots. A sudden increase in inbound links to your website – and there will be twice as many for two agencies – could make them suspicious and lead to the website being blocked.

In addition, two SEOs working simultaneously on the same page may mutually exclude each other’s actions. At the same time, both strategies may be appropriate and produce the desired results over time. When two people optimize the same resources, already optimized elements may be removed/changed.

In this situation, it is also difficult to judge which activities have paid off and whom the merits can be attributed to, which means that you will not evaluate the agency’s work.

Why Our SEO/SEM Agency?

  • For over a dozen years we have been helping our clients to position themselves in search engines (domestic and foreign).
  • We have completed over 1,500 e-marketing projects, also related to website positioning.
  • We have knowledge of website design, therefore, in order to improve the positioning process, we are able to reprogram websites or add missing functionalities to them. Our team includes programmers, web developers (HTML, PHP, SMARTY, React, JavaScript, ASP .NET, Python), and server administrators.
  • Each of our clients is in constant contact with an individual tutor who combines the roles of project manager, marketing and business advisor. The supervisor is responsible for the coordination of all works (e.g. SEO, link building, analytics, content creation), thanks to which the client has contact with one person and there is order in project communication.
  • If our client’s company uses project management applications, we are able to work on them.
  • During positioning, we use a number of tools to support the process: SEMSTORM, MajesticSEO, Searchmetrics, Google Search Console, Webmaster Tools Bing, Ahrefs, Sentione and many others.

The effects of our work

We work for both large companies with extensive websites and small enterprises with small websites. We have had many successes in achieving high positions in Google – both for specific key phrases and long tail.

SEO audit

Are you wondering why your website doesn’t rank high in the search engine? Do you want to know why managing it is not effective? We know how to find answers, and an SEO site audit will help us. We will prepare solutions for you, thanks to which the website will be user-friendly and visible on Google.

SEO audit supports the process of website positioning in the search engine. It outlines the direction of SEO activities and helps to notice the problems that are the cause of low website traffic and low positions on Google.

SEO audit (analysis)

What is an SEO audit? SEO audit is an advanced analysis of a website and factors influencing its condition in the search engine. Our SEO audit results are a document containing recommendations, which will improve your website’s performance. In terms of the area of ​​activities, SEO audit is a broad concept because it can be, for example, an audit of a mobile website or an SEO audit of an online store.

What does an SEO audit include?

The SEO audit carried out by our specialists includes on-site and off-site elements.

A website audit covers on-site elements (located inside the page) and off-site factors (located outside the site). We focus on these elements to verify the situation, get to know the problems, and develop effective solutions for the website. Therefore, when auditing websites, we use specialized tools such as Majestic, Ahrefs, Clusteric Link Auditor, Screaming Frog, and solutions from Google.

On-site audit includes: 

  • indexing and communication of the site with the search bot, the level of indexation of the page, ease of indexation of the site by Google robots
  • adaptation of programming modules (website functionality) to the requirements of search engines and user expectations,
  • website structure and navigation, the degree of depth, the ability to find content by the bot and the user
  • internal and external linking (links on the website leading to external pages),
  • search potential of the website (quantity and quality of content) compared to the competition (benchmarking),
  • threats resulting from the possible existence of duplicate content or thin content on the website,
  • the correctness of the HTML code, the correct styling of the CSS website and the impact of the used java scripts on positioning (weight and delay)
  • correctness of .HTACCESS and ROBOTS.TXT, SITEMAP.XML files,
  • website loading time, page size (weight), content weight optimization,
  • adapting the website to mobile devices along with the loading speed on these devices,
  • correct addressing (including search engine friendliness),
  • correctness of the TITLE and DESCRIPTION tags,
  • the correctness of the H1-H6 headings,
  • errors returned by Google Search Console,
  • correctness of ALT attributes,
  • server infrastructure performance, server speed (including load balancing) and the use of Content Delivery Network (CDN),
  • correct implementation of the SSL certificate,
  • the degree and correctness of redirects and site caching,
  • User Experience factors related to the assessment of the site by the search engine robot,
  • correctness of AMP implementation,
  • optimization of graphic files displayed on the website in order to achieve the highest possible position by the website in organic search results,
  • optimization of text files (e.g. PDF) displayed on the website,
  • extended elements (rich snippets) the legitimacy of which depends on the type of website,
  • adapting the website to the needs of local positioning,
  • implementation of tools necessary in the positioning process,
  • the visibility of the website in organic search results, i.e. the condition of the website in the search engine.

 Off-site audit concerns, among others:

  • the number and quality of links leading to the website, including Trust Rank and Citation Flow,
  • linking profile (is it natural), i.e. nofollow vs. dofollow, graphic links vs. text, brand links,
  • the existence of penalties from Google,
  • social media signals related to trust,
  • site reputation along with creating a list of unfavorable links,
  • analysis of competitors’ activities (benchmarking).

At the client’s request and if the situation so requires, we also conduct post-implementation audits. In this case, we pay attention to whether the on-site and off-site recommendations proposed by us have been properly implemented. This way, we can be sure that the suggested changes have been correctly implemented.

Analytics first and foremost

SEO website audit focuses on analytics, and this is also the case with us. We have advanced tools that help us draw conclusions and compare the website with websites operating in a given industry (benchmarking).

Panda and Penguin

The two most important updates of Google algorithms in recent years have greatly influenced the website search engine optimization process. Panda focuses on content, including its quality, uniqueness, and expertise. On the other hand, Penguin analyzes whether the links are natural and logical, and therefore whether the linking profile is natural. Link Audit is an in-depth analysis that allows you to highlight a certain aspect of link building and helps you spot problems or opportunities in terms of linking to your website.

In terms of Penguin Update, we mainly examine:

  • the naturalness of the linking profile and the use of unnatural backlinks from low-quality websites (we mainly target link exchange systems),
  • optimizing the website,
  • keyword stuffing in the content.

Regarding Panda Update, we mainly check:

  • threats resulting from the possible existence of duplicate content thin content on the website,
  • expert content, including proving it (bibliography, caption under the text),
  • behavioral factors, i.e. CTR from organic search engine results from Google, bounce rate and time spent by users on the website.

Our website SEO audit will cover key elements (e.g., bounce rates or the number of page views) that should be improved to guarantee better search engine optimization. Users visit the site many times, among others, due to the quality of the content posted. Controlling this aspect helps to know the types of content that are of the greatest interest. These can be specialized articles, infographics, or videos. In the audit, depending on the type, we recommend a solid content strategy for a blog, website, or online store.

Medical Update and Trusted Content

Google calls it a broad, global core update but based on most of the analysis done so far, and it seems to be focusing on YMYL (Your Money or Your Life) sites. These include websites related to health, law, and transaction websites (e.g., e-commerce). However, as our analysis shows, the Medical Update also affected many other websites apart from those indicated. In this way, Google forces website developers to offer users better-trusted content and useful content.

Website audits for Medical Update and Trusted Content is necessary for websites that:

  • collect personal data, such as identification numbers, bank account numbers, drivers’ license numbers, i.e. data that can be used for identity theft,
  • use customer data in money transactions and users provide credit or bank account information (e.g. a website that allows a purchase),
  • provide medical or health information that may affect your well-being,
  • provide advice on important life decisions, such as parenting, buying a house or a vehicle,
  • offer advice on major life issues that could affect your future finances (e.g. legal or financial advice sites).

Although the update is called Medic Update due to its focus on the medical and health space, any website owner should actually analyze its content.

When and for whom an SEO audit

A website audit in terms of SEO should be carried out in the following situations:

  • with a long-term lack of positioning results (no visibility in Google and / or no increase in the number of visits to the website from Google’s organic results),
  • in the event of declines in page rank and / or a decrease in the number of entries from organic results,
  • at the stage of creating a new website, i.e. in the process of concept, mock-up or creating graphic designs (preferably if the positioner participates in the process of creating a new website from the very beginning),
  • when launching a new website or updating the existing one, to check whether the new website has been designed in accordance with the art of SEO,
  • at the time of introducing key optimization changes in the field of SEO (it is worth consulting them with an SEO specialist).
     

Advantages of an SEO audit

In a situation where the changes proposed by specialists have been implemented on the website:

  • the website increases visibility in Google search results,
  • the website positions itself on the selected keywords,
  • the website’s condition is improved, and with it the user experience,
  • the number and length of sessions increases – users are eager to stay longer on the site,
  • on an e-commerce website, sales and conversion are increased.

With the advantages of an SEO audit, it is impossible not to mention the free SEO audit. If you want to examine the website thoroughly, the free audit will not meet your expectations, especially if we are talking about an extensive website. What’s more, a free SEO audit does not provide suggestions for changes, and the analysis itself is usually superficial. The audit process is so complex that automatic examination of only some of the factors affecting the website’s search engine optimization turns out to be insufficient. 

Tools necessary for an SEO audit

When conducting an SEO audit, we use many proven solutions. There are many tools to support an efficient and thorough SEO audit on the market. Very often, our list changes depending on a specific website, i.e., its type or degree of development. Below are examples of audit tools with some functions. 

  • Senuto – allows you to define the visibility of the page in organic search results (based on the results from Google) and the phrases on which to focus at a given time.
  • SEMSTORM – indicates phrases thanks to which the website takes a specific position in the results and shows a list of keywords with potential.
  • Surfer – allows you to analyze keywords and compare the website with competitors.
  • Xenu – checks broken links on the analyzed website.
  • Google Search Console – examines pages for the Google search engine by analyzing user behavior.
  • Google Analytics – an extensive system of collecting statistics and data allows you to generate reports on the website traffic.
  • Copyscape.com and Plagiarisma – Helps you catch copyright infringements, that is, find pages with the same content.
     

How do we work?

We examine all SEO parameters that affect the search engine optimization of the website. At the same time, we check the situation in the industry in which the website operates (this also applies to competing websites). In this way, we gain a broad view of the problem.

After the audit, we propose new content, website sections, expansion of the text content including key phrases, functional and structural changes to the website, e.g., new subpages in terms of the long tail of key phrases, rebuilding the home page. Analysis of SEO activities will help you develop activities that will improve the visibility of your website in organic search results.

The website SEO audit carried out by our SEO specialists contains proposed changes that will help optimize the website.

The recommendations presented in the file are based on our many years of experience. They will allow you to permanently strengthen the effects of search engine optimization, improve conversion rates and increase the number of website visits. Moreover, post-audit recommendations will improve the comfort of using the website and its loading speed. From the point of view of people using the website, usability is one of the most important factors influencing the use of the website.

We know that the final effect of the work is to be an increase in sales. We, therefore, look at the site and the company more broadly. For example, if a company enters a new market or launches a product, it will be important to include the content strategy in the recommendation.

Common questions

What are the misconceptions about SEO?

Sometimes the term SEO is misunderstood. This is not surprising, especially among people who do not have contact with search engine optimization daily. SEO (Search Engine Optimization), i.e., website optimization for the search engine, is included in the scope of search engine optimization. However, many people use the term interchangeably, which is not appropriate. SEO concerns activities carried out on the website, but search engine optimization also includes work performed outside the website. These are link building, i.e., linking and activities performed to obtain a high level of trust (so-called trust rank factors) of the search engine to the website.

There is also a belief that both SEO and search engine optimization are one-time actions, and the results of the work carried out appear quickly. If we talk about stable effects that will last for a long time, it will certainly require time and work to achieve them. We often hear voices that SEO is nothing more than placing keywords in the content on the page – nothing could be further from the truth. Yes, keywords are part of the SEO strategy, but they are not the only activities in this area. Keywords are associated with the belief that sponsored links as part of a Google Ads advertising campaign affect natural results, replacing SEO work. In this case, the page’s visibility in the search engine positions, What is an SEO audit?

SEO audit is the examination of website elements in terms of the search engine. Without a detailed SEO analysis, we cannot talk about preparing an appropriate strategy for a website.

SEO, in turn, is the optimization of a website that is supposed to raise its position in the natural results. This means that the appearance of a specific page in response to the key phrase is not a coincidence but a consequence of search engine optimization. SEO audit covers elements inside the website, the so-called on-site and off-site factors. The first ones include site navigation and structure, page loading time, correctness of H1-H6 headers, adaptation of the page to mobile devices, or the correctness of HTML code. Off-site factors include analyzing competing websites and social media signals, the quality and quantity of links pointing to the website, and even examining whether the website has already had Google penalties.

SEO audit requires specialist knowledge and skills to use SurferSEO, Xenu, or Google Search Console. For this reason, the audit is the subject of agencies’ activities offering website search engine optimization. However, this type of analysis needs not only a traditional website but also an online store. The audit results respond to why the page that seems to have no problems with the structure, keywords, etc., does not rank. The agency we commission to perform the audit should provide us with a report with recommendations and proposals in response to the detected irregularities. What influences the search engine optimization of the website?

Website search engine optimization is a complex process related to website optimization. Search engine optimization is influenced by elements directly related to the website. As there are quite a few of them, let’s focus on the most important ones, namely:

  • Age and history of the website – Google is always more favorable to a website with a longer history. However, the website’s seniority is not enough. What affects the quality of the website, updating the website or the lack of penalties imposed by Google for actions that violate the principles of fair positioning.
  • Content on the website – thanks to them, the level of trust in the website (the so-called Trust Rank) by Google is determined. The content should be constantly updated, useful for website visitors and, importantly, original. There can be no duplication of content from other pages and placing the same content on different subpages.
  • The quality and quantity of links – linking, i.e. encouraging users to place links on other pages. Good content is a chance for the interest of the recipient who disseminates content in the network, i.e. links the page. Correct links within our website are also of great importance, as they refer the user to other subpages.
  • SEO activities – website optimization for the search engine (most often it is Google). The website should be adapted to Google robots. Among the activities related to SEO, we can mention work on the website code and keywords – they should be not only in the content, but also in the title, H1-H6 headers, meta description and URL.
  • SEO audit – it is a detailed analysis of a website regarding areas related to SEO. Without an audit, we will not have knowledge of the website (on-site elements) and external factors that affect it (on-site elements).
  • Compliance with Google – work must be carried out on the basis of Google guidelines and recommendations, and this requires constant tracking of changes in algorithm updates.
  • Adaptation to mobile and loading speed – the website should be adapted to display on mobile devices and load quickly.

Positioning Long Tail Key Words

Wide search engine optimization for online stores is one of the ways to increase sales. Long-tail phrases generate valuable traffic on the website because users who know what they want to buy use complex questions.

Website search engine optimization is becoming more and more popular mainly due to increasing competition. More and more often, e-commerce website owners choose wide search engine optimization, especially those managing complex websites with a lot of content. If you have such a page, you will increase your sales by long-tail search engine optimization.

Long tail

What is broad search engine optimization? A search engine optimization website-wide (the so-called long-tail) aims to appear in the highest positions in the search results, corresponding to key phrases. 

What is long-tail search engine optimization? Wide search engine optimization is based on phrases with more than two keywords. This type of phrase is a feature of low competitiveness and search volume and a high chance of reaching a person potentially interested in a product or service. In other words, pages that match your specific query appear in search results. Long-tail phrases are used by users who already have a specific need. To get their attention, just answer it in Google search results.

Wide positioning and e-commerce

Websites that have been in existence for years usually have a well-established position that is difficult to compete with using classic key phrases. The more general (and theoretically more popular) the words, the harder and more time-consuming the work. Consumers’ attitudes are also changing. Research shows that users more and more often enter multi-word phrases in the search engine, wanting to find the most precise answers to their questions. This trend is mainly because the more general the phrase, the less precise the results. Therefore, the potential customer must put in more “own work” to reach the desired product. The long tail is most often used by users closer to purchase or who use voice search.

Long tail in search results

Short keywords have a general meaning, such as “men’s shoes” or “children’s books.” While long-tail key phrases are longer, more detailed, and describe a specific thing or concept, such as “cheap men’s running shoes” or “books for 12-14-year-old boys”. There is no clear point where the short key phrase will become a long tail – everything is relative. So the same password can be defined as long or short depending on what other term you compare it with. Wide search engine optimization (long-tail search engine optimization) is especially effective for online stores and websites with many subpages and regularly updated content.

Advantages of wide positioning

As we know, in wide (long-tail) and traditional search engine optimization, there is a difference in the number of keywords. In the first case, we deal with extensive phrases entered by users who already have a precise image of their searches. Therefore, there is a very high probability that such a person will become a client. This description largely applies to the product or service on the website. Keywords in a broader version tend to have fewer results, which is a good sign – competition is less. Despite the lower number of searches, such a site is visited more often.

Traditional search engine optimization has less puncture power, which in turn translates into higher costs. It also does not apply in detail to a given product. In this case, reaching the potential customer turns out to be more difficult. Choosing the right website search engine optimization method depends on its capabilities and what we want to achieve. 

Wide search engine optimization and sales in the store, i.e., the effects of wide search engine optimization: 

  • quick positioning of the page in the search engine,
  • stable positioning effects,
  • greater positioning security,
  • long tail words generate higher sales results,
  • better quality of traffic,
  • lower bounce rate,
  • longer time of browsing the website (subpages) by users.

Long tail phrases and the conversion rate

Wide search engine optimization means that the store’s website will be visited by people who are actually looking for the offered product – so they are ready to buy.

Users who search using more specific phrases often find themselves higher in the shopping cycle than people searching using general terms. Usually, long tails attract users who convert better.

Investing in long-tail keywords has a Return On Investment. Considering this aspect, broad search engine optimization turns out to be a winning “quality over quantity” strategy.

Long-tail keyphrases often contain short (generic) words for which there is probably a need for search engine optimization (mainly image). It is possible to achieve both goals – increasing the ranking position of generic keywords and long tail.

How do we position?

We start each project to improve the website’s position in search results with an SEO audit.

Thanks to this, we can identify elements that require changes or optimization and select key phrases that will work best in a given website.

Before starting wide search engine optimization, we prepare a list of precise, multi-word key phrases that Google search engine users most likely enter. We will optimize the whole so that, as far as possible, each phrase has a dedicated subpage. When implementing a project, we constantly monitor the effectiveness of activities – if necessary, we modify and optimize activities.

We often train the website’s editorial staff in the field of SEO copywriting.

The cost of wide search engine optimization depends on several factors. Among them, we can mention the condition of the website, competitiveness, the number of phrases and their type, previous activities in the field of search engine optimization, process monitoring. We prepare the valuation of the service individually. Our specialist will analyze all possible circumstances and adjust the settlement model to your needs and the goal you want to achieve using long-tail phrases. 

Why SEO/SEM Agency ?

  • The final result of our work is to increase sales, therefore we take into account the history of the site, its current nature and the planned direction of the company’s development.
  • Depending on the extent to which the website is developed, we conduct basic or advanced SEO audits .
  • We are flexible – an SEO audit can be carried out as part of a positioning contract or as a separate order.
  • For several years, we have been helping our clients to build a position in search engines, efficiently combining positioning with marketing (SEM).
  • We use friendly positioning techniques (white hat SEO) and we research websites in this respect.
  • We have high technical qualifications and our team includes SEO, internet marketing and e-commerce specialists, as well as programmers, web developers (HTML, PHP, SMARTY, React, JavaScript, ASP .NET, Python) and graphic designers.
  • Our analyzes are reliable and the recommendations for changes are technically detailed, while the audits also cover the server infrastructure.
  • We have knowledge of web design. If necessary, we are able to reprogram the website or add missing functionalities to it, so that the positioning process runs effectively.
  • We use a number of tools to support positioning, including: SEMSTORM, Majestic, Searchmetrics, Google Search Console, Bing Webmaster Tools, Ahrefs, Sentione.

Positioning of stores

The effects of our work

We work both for companies with extensive websites and enterprises with smaller websites. We have had many successes in achieving high positions in Google, also for long-tail phrases.

The effects of our SEO specialists’ work are presented in the print screen below. We have been working on the portal since its inception until now. Currently, the website has over a million users of organic (natural) traffic per month. The vast majority of this movement comes from long-tail phrases.


More than half of International user buyers use electronic sales channels. We know how to reach them because we know how to position an online store high in the search results. We also run marketing campaigns for stores, and if necessary, we will prepare SEO-compliant product descriptions for your store.

Increasing sales

The online store opens up many sales opportunities for the brand. It is an opportunity to enter new markets with minimal logistic expenditure. If you want to reach a selected group of customers, make them interested in your offer and thus increase sales, invest in search engine optimization of your online store on Google. Obtaining a high position in search results is tantamount to noticing your brand by users in the maze of competing websites.

Our work in terms of external and internal SEO factors means that the online stores owners observe the increase in traffic in the store, increase in conversion and sales, and a stable position in Google search results for selected key phrases.

Long tail positioning

Search engine optimization is based on keywords or phrases for which the promoted website ranks in the search results. The more general (and therefore more popular) the words, the more difficult the difficulty level and the higher the working time. Usually, websites that have been operating for many years already have a well-established position with which it is difficult for newly emerging websites to compete. At the same time, research shows that users more and more often enter multi-word phrases in the search engine, wanting to find the most precise answers to their queries. These trends are mainly because the more general the phrase, and the less accurate the results are for the user. Therefore, the internet user has to work to reach the result that meets the expectations. 

Key phrases can be short or long. The first are expressions with a general meaning, such as “men’s shoes” or “auto shop.” Long-tail keyphrases are longer and more detailed and describe a specific thing or concept, such as “men’s white sports shoes” or “cheap women’s clothing online.” Users who use expanded expressions are usually close to buying. People who use voice search also make queries in this format. Sometimes voice questions seem counterintuitive, but they are effective when search engine optimization an online store.

Website owners (including online stores) are increasingly appreciating the capabilities of long-tail keywords, realizing their enormous potential. The long tail method enables effective search engine optimization of an online store, which is why it is a frequent point of our program to build online stores’ position in search results.  

We will prepare a detailed analysis of your online store and select keywords based on its results. The right words will increase your store’s popularity on Google and increase your store’s sales potential. Our specialists’ long-tail search engine optimization of the e-shop includes matching the maximum number of precise, multi-word phrases entered into the search engine by potential customers. We optimize the online store so that one subpage is devoted to every single phrase included in the “long tail.”

Advantages of wide positioning

Long-tail search engine optimization is especially effective for online stores because it increases valuable traffic to your online store. This means that the website is visited by customers who are actually looking for the offered product and are ready to buy. In the case of long-tail online store search engine optimization, the effects not only appear faster than with short, general phrases, but they will also be stable.

Search engine optimization of online stores is broad:

  • generates high sales of the online store,
  • has a low bounce rate,
  • provides high quality of traffic. 

After long-tail words, users entering the store’s website spend more time on the website and visit more subpages. Internet users who search for more specific terms tend to rank higher in the shopping cycle than people who search for general terms. Longtails attract users who convert better. Investing in long-tail keywords has a higher ROI and proves to be a winning “quality over quantity” strategy.

Our specialists know what actions to implement so that the online store appears in Google search results and the customer increases the revenues of his store. According to research, 70-80% of entries are generated by niche key phrases, and the rest are entries from general phrases. Instead of individual phrases, users usually enter combinations of several keywords. By promoting niche phrases, we reach conscious users who are looking for a specific product or service.

How do we position stores?

Based on the knowledge and competencies gained over a dozen years in the e-commerce industry, we have developed our own methodology for working with online stores and generating optimal sales results for them. Our Expert Sales Increase Program is based on data (Data-Driven Marketing) and the ideology of Inbound Marketing. We are in constant contact with our clients; we inform them about the progress and work performed. We know from experience that the budget for search engine optimization is an online store pays off, making this type of service one of the most profitable. 

Analysis in e-commerce

We start search engine optimization for an online store by getting to know the industry in detail. Our work in this area is based on benchmarking, i.e., comparing your store with the competition, including checking the activity of competitive online stores in the field of search engine optimization. Based on the research results, we jointly set realistic goals, placing them within a clearly defined time horizon.

Audit of e-stores

The next step is an online store audit, preceded by selecting the necessary tools to assess the SEO condition of the website. During the analysis, we take into account both the online store and its entire environment. Our SEO audit includes an analysis of the website (ON-SITE), other client-owned websites, and partner websites (OFF-SITE). We evaluate the links leading to the online store. All data will be assessed in the context of competing websites indicated by the client or selected by us.

Online store optimization

How do we implement the store search engine optimization plan? We monitor the condition of your online store on Google, SEO parameters, its perception by search engines, and the website’s position for selected phrases. We pay attention to whether the actions we take to increase sales in the online store. This is the main measure of the effectiveness of the solutions we propose and implement. 

Competition analysis and SEO

Search engine optimization of online stores cannot occur without an SEO audit and a thorough analysis of competing websites. At SEO / SEM / Marketing Agency, we examine the situation in this respect also during search engine optimization work. In this way, we can react on an ongoing basis to situations that may distort the expected result. Due to the constantly growing competition in the e-commerce sector, continuous analysis of the online store’s website and its activities are necessary to achieve a high position on Google. 

We currently use tools for this purpose, such as:

  • Senuto – contains a huge database of keywords, allows you to analyze the visibility of the website on Google and daily monitoring of the position, indication and analysis of competing websites.
  • SEMSTORM – allows you to filter phrases according to specific parameters and monitor them on selected websites, monitor the position of the website (online store), analyze competing websites. 
  • MAJESTIC – allows positioners to analyze the network and backlinks, track pages, find links near the website and pages of the competition. 
  • Surfer – provides SERP analysis based on ranking factors such as search visibility, backlinks, structure, allows you to create optimized page content or optimize the existing one, research keywords. 

SEO for e-commerce by our specialists focuses on SEO store optimization.

The position of the online store in the Google search engine depends on the ON-SITE elements, i.e., on the website. These include, among others: subpage titles, keywords, internal links, store usability, mobility. It is worth combining activities in ​​ON-SITE with content marketing because unique content, i.e., content with headers and images (also in the form of videos), affects the store’s search engine optimization. The website should be user-friendly, so taking care of the content valuable to the user (potential client/client) includes creating high-quality texts, product descriptions, and the right choice of keywords. Valuable content containing keywords is a signal to Google.

We do not forget about what is happening outside the website and what influences the website’s position in Google’s organic results. I am talking about the elements of OFF-SITE, among which we can mention, among others: the number and quality of links leading to the website, linking profile, social media signals related to trust, website reputation.

One of the elements of OFF-SITE is the Trust Rank factor, which determines the degree of credibility of the website. It is used to verify the quality of the content on the page with the phrase searched for in the search engine. That is why it is so important that the store’s website has unique and thematically consistent content. Therefore, it will be necessary to develop a plan for the published content, prepare the content, and successfully implement the established assumptions. Through Trust Rank, we will check the value of outbound and inbound links. Both should concern websites as valuable as our website. 

Systems and technologies

We have experience working with many platforms for managing online stores and programming facilities to implement SEO optimization for each available platform. We use administration panels (mainly SaaS), improve the HTML code (dedicated systems) or install appropriate widgets (open source). We are talking here about, among others: 

  • Shoper – ready-made software for an online store available as a SaaS service. Provided to eCommerce sellers by DreamCommerce.
  • Edito – proprietary and dedicated system for managing online stores. The system works in both PHP and ASP.NET technology – we have experience with both.
  • Prestashop – open source software licensed under the Open Software License.
  • Clickshop – software for online stores based on the Shoper script engine.
  • Magento – open source software licensed under the Open Software License.
  • IdoSell Shop and IAI Shop – online store management software made available in the form of SaaS by IAI SA
  • Drupal – open source software licensed under the Open Software License.
  • Opencart – open source software licensed under the Open Software License.
  • Sote – online store management software made available in the form of SaaS.
  • Shopgold , Shoppy , Shoplo , Shopify – less popular SaaS systems for managing an online store in Poland.

Our SEO offer for online stores includes help in choosing the optimal e-commerce system. 

The key to e-commerce success is its visibility in search results. The challenge is to properly optimize large websites and online stores with a wide range, particularly corporate platforms with premium functions. Discover the Ideo – eCommerce Software House offer, build an extensive sales platform, and promote it to the first search results.

Positioning in Poland

Search engine optimization of online stores on Google is also local search engine optimization. We respond to our customer’s expectations, which is why the SEO offer for e-stores is about building the store’s position on the local market. Our search engine optimization activities cover the entire territory of the International SEO Agency. We assume that such a solution can bring out the full potential of the business. We increase sales and improve visibility in local search results. Due to its effectiveness, it can be assumed that local SEO is advertising an online store by building a position on Google. 

Common questions

What is the cost of search engine optimization for the store?

The cost of search engine optimization in a store depends on the amount of work that the positioner must do to get the expected results. In addition to the service itself, you should also consider the budget needed to obtain links or publish articles on valuable websites. A lot also depends on how much competition there is in a given industry and the range of activities: global search engine optimization will be definitely more expensive than local search engine optimization.

Thanks to search engine optimization activities, we can definitely increase website traffic, which is followed by an increase in sales of the products and services offered; the budget allocated to SEO is, in a sense, an investment. 

Due to the industry, competition, and customer capabilities, the final cost of search engine optimization in an online store is determined individually after determining the scope of SEO activities and an in-depth analysis of the company. How to position an online store?

SEO activities should start with the analysis of the given company and the audit of the online store. These activities will allow you to create a strategy to base the next steps and define them over time. The entire website is analyzed – both from the technical side and the content in photos, graphics, videos, and texts. After the audit, the website is optimized, and then the positioner takes care of obtaining links and content in the e-store.

An important element of e-shop search engine optimization is selecting keywords that will generate traffic on the website. In addition to short phrases, it is worth paying attention to the so-called long tail. These are longer, more detailed phrases that more precisely specify what users are looking for. Long-tail is typed less frequently, but their undeniable advantage is that they better match the offer to inquiries. In addition, submitted inquiries usually indicate an intention to purchase. A user looking for a “good computer for players up to USD 6,000” is probably ready to do the shopping. In turn, his colleague who is looking for a “good computer” probably just wants to see the possibilities. How long does online store search engine optimization take?

Search engine optimization in an online store is a continuous process, so maintaining a high position in search engines should not be limited to specific time frames. This is due not only to the constant activities of the competition but also to Google’s algorithms being updated from time to time. Changes introduced by this most popular search engine can sometimes affect the page’s position, temporarily or permanently lowering it. For this reason, you should keep track of and respond appropriately to any updates.

Nevertheless, you can expect the first significant effects of search engine optimization on your online store after just a few months of cooperation. Much depends on the condition of your e-shop and how many elements need improvement. Sites with many “flaws” in the form of errors in the page code, poor-quality content (no unique content or content at all, large photos and images, etc.), or badly matched keywords will require much more work and time than those requiring only cosmetic changes. What influences the store’s visibility in search engines?

Google is doing everything to ensure that users receive the answers that best suit their query. Their comfort in using the search engine comes first, so they put certain requirements on the creators and owners of online stores. The visibility of the store’s website in the search engine will have several different elements: starting from the page loading speed, through original and valuable content, to the quality of external links that lead to the website.

Google considers all technical aspects of the website that could negatively affect the user experience, such as the menu structure, incorrect redirections, or the availability and adaptation of the mobile version. It also focuses on the popularity of a given website – the more links pointing to the website, the more popular the website is. You cannot forget about the content of the e-shop: texts and graphics. The position is influenced by keywords, the uniqueness, length of the content, and accessibility.

The effects of our work

We work for both large companies with extensive websites and companies managing smaller websites. We are successful in achieving high positions in Google, both for classic key phrases and long-tail phrases.

We know how to position an online store, which is confirmed by the following print screen from the Google Analytics system. The online store positioned by us has revenues from organic traffic from search engines at nearly USD 1 million per month. The Google search engine generates the most.

Why us?

  • For several years, we have been helping our clients to build visibility in search engines (Google and others) also through the positioning of online stores.  
  • I know how to promote online stores, increase their recognition and, above all, increase sales. Our e-commerce experience has already allowed many stores to increase traffic and profits.
  • Increasing sales in stores by our specialists is based on friendly (safe) positioning techniques (white hat SEO).
  • We focus on competence and comprehensiveness. Our team includes programmers and web developers (HTML, PHP, SMARTY, React, JavaScript, ASP .NET, Python), graphic designers, copywriters, and server administrators.
  • We have knowledge of website design, so if necessary (improving the positioning process), we will reprogram your store or add missing functionalities.
  • Our clients work with an individual supervisor who combines the roles of a project manager and a marketing and business advisor. The supervisor is responsible for coordinating all work (SEO, link building, analyst, PPC, UX, programming, etc.), thanks to which the contact is always with one person and communication is in order. 
  • If our client’s company works with project management applications, we are also able to use them. 
  • At work, we use a number of tools to support the positioning of the store, including: SEMSTORM, MajesticSEO, Searchmetrics, Google Search Console, Webmaster Tools Bing, Ahrefs, Sentione and many others.

SEO Copywriting

The main measure of the usefulness of content on a website is audience engagement, which can be seen from the sale. If you want to reach customers through the search engine and thus ensure stable sales, focus on SEO Copywriting.

Effective SEO copywriting combines the ability to write with search engine optimization knowledge and knowledge of tools. Keywords naturally woven into the text are noticeable in the search engine and provide the readers with useful information. We use words that will sell and position. See what we can do for you!

Have a look below what our SEO company in Hong Kong or Dubai can do for your business!

SEO copywriting

Over the years, the techniques and methods of search engine optimization websites, including content creation, have changed. Previously, they focused not on user expectations as on Google requirements and were a response to the actions of the competition. In the pursuit of high positions, it was often forgotten that the website recipients do not search engine robots but people looking for specific products, services, and information.

How to improve user experience and rankings on Google at the same time? Words connect work in these two areas, so SEO copywriting plays such an important role today. We know how to create content that is attractive to people and well-received by Google robots. We will prepare content based on appropriate keywords, distributed on the website with the appropriate frequency, and at the same time, we will take care of the feelings and needs of readers.

Texts compliant with SEO principles

What is SEO copywriting? It is writing texts for websites while adhering to the principles of search engine optimization. SEO texts must meet the same conditions as content writing to a lesser extent for search engines. So the SEO copywriter’s task is to prepare original content for the website, valuable in terms of the information contained therein, flawless. SEO texts contain keywords that match the page in the right arrangement and density. Such content should be optimized. This means that the SEO copywriter deals with keywords and takes care of the headings (H1-H6), title, meta description, links, content layout, and formatting (e.g., bolds, bullets). 

More and more content is prepared just for SEO, and the importance of content marketing is growing. We observe more traffic on websites where the text content meets Google’s requirements. This means that the website builds its position in the search engine through SEO texts.

How to write Google-friendly and user-friendly texts? Remember that we do not only write for Google robots. Good text on a website should not only contain keywords (including long-tail keywords), but it must be:

  • optimized for SEO,
  • reliable and original (high quality),
  • engaging (including CTA),
  • useful for the user,
  • optimal length,
  • presented in an attractive form (e.g. with graphics),
  • properly saturated with keywords (there cannot be too many of them).

Content marketing in the service of SEO

Content can be used in many ways. These can be materials used to promote the company or content adapted to the algorithm of search engines. In this way, we can generate high-quality traffic on the website. However, for this to be a quality move, the content must have added value for the audience. This means that the user using the website receives exactly the information he needs. This is how content marketing works, which only works when properly copywriting, managed, and promoted. 

At this point, it is worth mentioning ZMOT, or Zero Moment Of Truth. According to a study conducted by Google on a sample of about five thousand Internet users to support the ZMOT theory, as many as 84% ​​of respondents use the Internet to search for information about products they want to buy. Moreover, the value of purchases preceded by checking prices and information about goods online, and then finalized in traditional stores, accounts for 6% of the total retail trade in the International SEO Agency. This is a popular phenomenon known as the “ROPO effect” (Research Online Purchase Offline).

Advantages of SEO copywriting

SEO copywriting is a service that more and more website owners are using. It complements the search engine optimization process. Content preparation and management are of great importance in building search engine visibility. The website’s position in Google is synonymous with traffic, and this, as we know, affects sales. Regardless of whether we use e-commerce copywriting (e.g., as descriptions for online stores) or offer services or distribute typically informative content, there are more advantages. The expansion of websites with content with keywords means that the user gets exactly what he is looking for. Because the keywords of the SEO texts correspond to the website’s content, it will appear on Google to answer a specific question. Optimizing the text significantly improves the user experience. The website’s content becomes legible, the layout is clear, and the customer easily finds the necessary information. 

How do we work?

Copywriting for companies from SEO / SEM / Marketing Agency is creating content for websites in which key phrases are included in the website’s search engine optimization.

Our copywriting services include the preparation or optimization of texts in terms of search engine optimization. The texts are consistent with the message our clients send to their recipients. We prepare unique content for the website. It means that we write SEO content from scratch – there is no question of duplication or lack of originality. They are adapted to the search engine and correct in terms of content, style, and spelling. 

The whole thing is friendly to readers who stay on the website longer and revisit it, searching for equally valuable content. We use headings, underlines, avoid repetitions, and choose a font appropriate for the page. All this means that a page with such text content will appear faster in Google search results. 

Depending on the content on the website, in terms of SEO copywriting:

  • we create or optimize H1-H6 headers,
  • we prepare or correct meta description,
  • we create or optimize subpage titles (meta title),
  • we refine the already existing content on the website,
  • we recommend changes aimed at increasing the expertise and credibility of content (in line with the idea of ​​trusted content),
  • we optimize behavioral results (we increase the duration of visits from search engines and reduce the bounce rate).

As part of the SEO copywriting service, we offer the creation of content for publication on external websites as part of acquiring links for search engine optimization (search engine optimization text), preparation of texts for the website or their re-editing, taking into account factors affecting the position of the site in search results. SEO copywriting that we offer to content such as:

  • texts for the website,
  • product descriptions in the online store,
  • blog content
  • high-quality (specialized) articles.

Running a blog is ideal support in building the image of an expert in the industry, and at the same time, generating traffic on your website. Articles for a company blog can be prepared as part of a search engine optimization contract or a separate task. Regular publication of content on the site is “welcomed” by search engine robots. It is also worth remembering that their uniqueness is of great importance for the website’s position in search results. 

Here are the basic types of SEO text that our copywriters create:

  • Article – the easiest way to share knowledge with users. An article can be expert or sponsored. An expert article is a text of high substantive value and containing specialist knowledge in various fields. It cannot be an article “one of many”, therefore the selected issue must be presented in an original, interesting, but also comprehensive way. As the name suggests, such an article should be prepared by an expert, which for the recipient is a signal that the topic has been analyzed and developed an authority in a specific field. If an expert article brings to mind authority, the brand that signs or is mentioned in it will automatically be perceived as an expert in a given field.
  • Visual article – visual forms of content are gaining more and more popularity. This makes it necessary to look for new types of content, which are often a resultant of the existing ones. An example of this phenomenon is visual article , which is standard text but graphically prepared. The way of presenting information can be any and usually depends only on the creative creativity of the copywriter or content designer.
  • Case study – a case study is a type of document with high substantive content. It is a thorough analysis of the selected event, carried out in order to identify concepts worth following and mistakes that should be avoided. The definition of a case study seems simple, but preparing a valuable document is a bit more complicated. This is mainly due to the fact that a case study must be based on a specific event – a successful project. Therefore, the chosen issue is usually the undertaking of the company, on the example of which the recommended concept is presented. The presentation of the practiced methods, which is important – effective, also proves the professionalism of the company and the quality of its services.
  • White paper – is a kind of short, but thoroughly prepared document that is an analysis of a specific issue. As the purpose of the report is to provide the recipients with useful information on a selected topic (product, service, project), the document should constitute a practical elaboration facilitating making a purchasing decision.
  • Tutorial – it’s basically a kind of instruction, but not the well-known one, but more extensive, to some extent even resembling a guide or guide. For this reason, the tutorial is treated as instructional content that requires more detailed development than a regular manual.
  • Presentation – is a form of visual content marketing in which text and image are combined. In addition to photos and graphics, it may contain multimedia materials – video files and audio recordings. It is very important to use various forms of content presentation to create a presentation that will make it more interesting and dynamic. It may also contain links that will refer to information on the company’s official website or blog.

The effects of our work

SEO copywriting is dedicated to complex websites and smaller websites. We know how to write SEO texts that will make the website improve its position on Google. Our copywriters create content that contains general words or long tail.  

The effect of our work is presented in the following print screen from Google Analytics. We run a BLOG section with a TIPS section for one of our clients. Together, these two sections generate around 30,000 page views per month, and most of them come from the organic traffic of the Google search engine. We must analyze this traffic to maximize its conversion potential.

Why Ideo SEO/SEM Agency?

  • For several years we have been helping our clients to build their position in search engines – we combine positioning with internet marketing, and creating texts with SEO.
  • We have completed over 1,500 e-marketing projects (including e-commerce) in which SEO content played a significant role.
  • For several years, we have been supporting our clients in achieving their business goals – from building a brand and visibility in Google to introducing products and solutions to the market, entering new markets and selling.
  • We use a number of tools to support the creation of SEO optimized content.

Mobile SEO

Worldwide, mobile devices generate half of all website traffic. If you want your company to be visible on Google and the user to browse it anywhere and anytime, you need to take care of mobile SEO. 

More and more users are resigning from browsing websites on desktop devices in favor of a smartphone. But this is not the only and main reason why website optimization for mobile devices is a must. Mobile-First Index plays a huge role in search engine optimization.

Mobile friendliness

Today, we cannot imagine our surroundings and everyday activities without the use of mobile devices. It has become common to use the Internet anywhere and anytime, whether while traveling or on the way to work. Even during stationary purchases, we check whether the product will be cheaper online. The importance of mobile is so great that solutions that improve user experience and visibility in the search engine have become necessary.

The mobile version of the website is just the beginning. If you want your website to be visible on Google and frequently visited, and conversion to increase, remember about mobile SEO, i.e., website optimization for mobile devices. Mobile SEO works are related to the requirements of Google, and concern, for example, page speed and the appropriate arrangement of content and elements.

Mobile-First Index

One of the biggest changes in mobile website optimization was the implementation by Google Mobile-First Index. The algorithm made the mobile version become the main one, indexed by Google, which is especially true of new and frequently visited pages. So what should be done to make our website in the mobile version appear in the search results more often than the competitors’ websites? The answer is mobile SEO, i.e., mobile website optimization.

Mobile-optimized indexing means that Google uses the mobile version of the page for indexing and ranking. Previously, when evaluating the relevance of a website to a user’s query, Google used a website dedicated to computers. Currently, it is the mobile version of the website that becomes the starting point for the index content and the ranking basis. 

The name “mobile-first” means that mobile websites are not the only ones considered. For example, if a page does not have a responsive web design version, the desktop site might still be included in the index. However, the lack of a mobile website version can negatively affect the rankings, and the website with better mobility will be ranked higher, even for computer users.

This is a fundamental change in the way Google thinks about website content. Until recently, a desktop site was considered a basic version (similar to a canonical URL), and a mobile site was considered an alternate version for a specific use case. Therefore, Google encouraged web admins to use a separate mobile website (m.domena.com) to implement switchboard tags (indicating the existence of a mobile URL version with a special rel = alternate tag). This view of the desktop version as basic often meant in practice that the desktop site was prioritized by SEO and marketing teams. It was also treated as the most comprehensive version of the website, with full content, structured data markup, hreflang, etc., while the mobile version may have been lighter in content and/or not have the same structure. Everything has changed since the entry into force of mobile-first!

Customers are mobile

Clients of many industries use mobile when looking for information about services and products and then finalize the transaction. There are over 3.5 billion smartphone users globally, which is expected to increase further by several hundred million within a few years. Almost 4.57 billion people have been active Internet users since April 2020, 59% of the population.

  • Over 50% of respondents declare that they use multichanneling when shopping via the Internet using mobile devices, while 69% of respondents make purchases using a smartphone (Report on e-commerce in Poland 2020).
  • As of 2019, mobile devices (excluding tablets) generated approximately half of all website traffic worldwide (Statista).
  • According to HubSpot, almost 25% of companies believe that the best SEO tactic is to optimize the mobile version of the website, which is associated with investments in this type of positioning. 
  • 50% of Polish mobile users say that one of the activities they do via mobile is shopping (Connected Life).
  • 62% of users use the Internet on their mobile phones (Statista).
  • In November 2018, Statista found that mobile devices accounted for 48.2% of global traffic with the exception of tablets.
  • By the beginning of 2018, consumers had downloaded 178.1 billion mobile applications for their smart devices (Statista).
  • 50% of smartphone owners start their day by checking their smartphone (Omnicore).
  • Mobile ad blocking increases by 90% annually (Omnicore).
  • On average in 2018, an average of 23 billion SMS (Smseagle) messages were sent.
  • Consumer spending reaches $ 930 billion when using mobile payment applications (Themanifest).
  • The average smartphone user in the world has used phones for more than 4 hours a day (Themanifest). 
  • In Poland, 48% of Poles declare that they use mobile devices for over 2 hours a day (Connected Life).

SEO mobile – why is it worth it?

  • Reaching mobile users – mobile SEO activities allow you to reach more users than in the case of a website optimized for desktop devices.
  • Indication to Google robots that the website is adapted to mobile devices – allows you to find and index content prepared for mobile devices, thanks to which users will get more accurate results in a mobile search engine.
  • Long-term effect – effective mobile SEO activities help maintain high positions in the search engine.
  • Increasing the conversion rate – it has been known for a long time that a significant part of the society purchases online from mobile devices. The online store adapted to mobile devices improves the conversion rate. 
  • Strengthening the company’s image – when a website looks good on a mobile device, it will be noticed by users who are more likely to make a purchase or will visit your website more often.
  • Influence on purchasing decisions – it happens that mobile users use devices in the so-called “In the meantime”, and the purchase is planned at a later date, already on a stationary device. If they come across your site during that first search, you’ll increase your chance of selling. 
  • Trust of users – a well-optimized mobile website is reliable.
     

Mobile SEO – how do we work?

Search engine optimization in the mobile version is a series of activities that favor the appearance of a website in high positions in Google. Where do we start them? Our specialists carry out an audit of the mobile version of the website.

In the course of work, we check, among other things, whether the current website is responsive or only has a mobile version. Depending on the website’s structure, we select the most appropriate scheme of actions – e.g., we place the mobile version in Google Search Console, while in the RWD version, we skip this stage.

Another important aspect will be checking the page loading speed – users’ expectations as to the website’s speed on mobile devices are much higher than that of people using computers. 

With the help of appropriate tools, we will increase the speed of loading your website on smartphones. Then we will test the website’s functionality on mobile devices – the possibility of making a purchase, establishing contact with the website owner, etc. In addition to technical issues of website optimization, we will take care of the appropriate content on the website and refine the <title> tags, meta descriptions, and headings.

The goal of our SEO activities is the high position of the website on keywords. We will analyze the website’s visibility in mobile search results for key phrases related to the website’s subject. We will indicate the phrases to which the page is currently displayed in the mobile search engine and the phrases to which the competition’s website responds. In mobile SEO activities, it is important to constantly monitor the website and optimize it in line with the changing Google algorithms for mobile websites – which is part of our service. 

Why SEO/SEM Agency?

  • For over a dozen years we have been optimizing websites in accordance with the changing trends and Google guidelines for mobile versions.
  • We have already completed over 1,500 e-marketing projects , most of which concerned positioning, including mobile SEO.
  • We focus on development – we constantly train and know the latest information from the industry, which results in participation in the Digital Champions Program or Google Partners Summit.
  • We use proven and safe positioning techniques (white SEO) and a wide range of tools to support mobile SEO.
  • In addition to knowledge in the field of positioning, our team also includes specialists researching the usability of websites, preparing content for SEO, programmers, web developers, graphic designers, and server administrators.

Local positioning

Local website search engine optimization is one of the most effective ways to promote business in the region. It increases traffic on the website and makes users quickly find their headquarters thanks to the information on Google.

Local SEO benefits companies that provide services and sell their products in the region and their customers. If you run a stationery business, want to reach new customers, and stand out on the local market, our local search engine optimization offer is just for you.

Local positioning

The goal of local search engine optimization is for a website to appear in search results and Google Maps corresponding to phrases containing the name of the region or city. which correspond to key phrases containing the name of a region, city, or district. Local visibility is a key factor influencing sales, recognition, and industry search engine optimization for regional businesses.

One of the main elements influencing the search result is geolocation. Based on access to location data, Google can recognize the user’s place and, on this basis, construct local search results. The algorithm allows you to obtain information on whether the phrase entered by the user is regional in nature and indicates the place from which the user searches for phrases.

Local company positioning – advantages

Regional SEO will work for companies whose reach spans a city or region. These are companies that service or sell locally, e.g., car mechanic, hairdresser, restaurant, beauty parlor, shop. 

This is why it is worth taking care of local business with the help of SEO:

  • Long-lasting effect – Local SEO allows you to maintain high positions in Google local queries.
  • Matching key phrases to the place – regional positioning increases the likelihood of acquiring a customer.
  • Conversion without incurring significant expenses   – the costs of regional positioning are lower than positioning for general phrases.
  • Higher sales – local positioning for companies causes more traffic on the website, the number of page views increases and with it new customers and transactions appear. 
  • Increasing brand awareness – local positioning in Google builds not only visibility in search results, but also recognition in the market.
  • Company data on Google – the listing in the Google My Business service contains information that will allow you to quickly locate and contact the company (company name, company address, opening hours, telephone number), which is crucial for sales. 
  • Low bounce rate – local positioning attracts valuable traffic, which is the activity of users who want to use the services and did not find the site by accident.
  • Increasing visibility on the Internet – users looking for specific services in their region will see the company’s website in Google maps.
  • Business development – acquiring new customers locally will allow your company to grow to a national or global level – you decide what boundaries the business you manage will have. 
  • Customer Feedback – The Google My Business Listing allows you to post user reviews and ratings for your business.
  • Regional advertising of the website – including search results in the company’s marketing activities is one of the effective forms of local promotion.

E-marketing

  • Positioning in Google
    • SEO audit
    • SXO audit
    • Positioning wide
    • SEO Copywriting
    • Mobile SEO
    • Positioning of movies
    • Local positioning
    • Positioning of stores
    • Image positioning
    • Positioning of graphics
  • Google ADS
  • Foreign search engines
  • Social media audit
  • Chatbots
  • Content marketing
  • Email Marketing
  • Graphic creations
  • Organization of competitions
  • Running social media
  • Advertising in social media
  • Www services
  • Cooperation with influencers
  • SEO audit

Local SEO benefits companies that provide services and sell their products in the region and their customers. If you run a stationery business, want to reach new customers, and stand out on the local market, our local search engine optimization offer is just for you.

Local positioning

The goal of local search engine optimization is for a website to appear in search results and Google Maps corresponding to phrases containing the name of the region or city. which correspond to key phrases containing the name of a region, city, or district. Local visibility is a key factor influencing sales, recognition, and industry search engine optimization for regional businesses.

One of the main elements influencing the search result is geolocation. Based on access to location data, Google can recognize the user’s place and, on this basis, construct local search results. The algorithm allows you to obtain information on whether the phrase entered by the user is regional in nature and indicates the place from which the user searches for phrases.

Local company positioning – advantages

Regional SEO will work for companies whose reach spans a city or region. These are companies that service or sell locally, e.g., car mechanic, hairdresser, restaurant, beauty parlor, shop. 

This is why it is worth taking care of local business with the help of SEO:

  • Long-lasting effect – Local SEO allows you to maintain high positions in Google local queries.
  • Matching key phrases to the place – regional positioning increases the likelihood of acquiring a customer.
  • Conversion without incurring significant expenses   – the costs of regional positioning are lower than positioning for general phrases.
  • Higher sales – local positioning for companies causes more traffic on the website, the number of page views increases and with it new customers and transactions appear. 
  • Increasing brand awareness – local positioning in Google builds not only visibility in search results, but also recognition in the market.
  • Company data on Google – the listing in the Google My Business service contains information that will allow you to quickly locate and contact the company (company name, company address, opening hours, telephone number), which is crucial for sales. 
  • Low bounce rate – local positioning attracts valuable traffic, which is the activity of users who want to use the services and did not find the site by accident.
  • Increasing visibility on the Internet – users looking for specific services in their region will see the company’s website in Google maps.
  • Business development – acquiring new customers locally will allow your company to grow to a national or global level – you decide what boundaries the business you manage will have. 
  • Customer Feedback – The Google My Business Listing allows you to post user reviews and ratings for your business.
  • Regional advertising of the website – including search results in the company’s marketing activities is one of the effective forms of local promotion.
     

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Local SEO in Poland

We are aware of the effectiveness of this type of search engine optimization. Whenever we see the possibility of using the advantages of visibility in local results with a given client, we propose specific solutions. We do not limit ourselves to one region or city. We know that the search engine optimization of regional companies is not reserved only for large cities. 

We start our cooperation by getting to know the client’s services and products, requirements, and goals, determining the region of operation, and then preparing a plan and determining the duration of the service. We choose key phrases with the client, without which local search results will not indicate the company user. We monitor keywords, exclude if necessary and add words with greater effectiveness. Local SEO is a process for us, so we don’t stop at assumptions. We constantly analyze activities to be able to improve them. 

We also carry out an SEO audit of the website, a report with a description of the change guidelines. We know how to make the website win the favor of Google robots, but we also remember the correct UX rules. The next step is a thorough analysis of the links leading to the website and developing and implementing a strategy for obtaining valuable local links.

We will also take care of the structure of internal links and website optimization. Search results are related to the page’s content, so it is necessary to place high-quality content on the website along with local phrases. You can use one of our services, which is SEO copywriting.

We will prepare content for you following SEO standards, substantive, tailored to the target group. We will also create a Google My Business business card for your company. This tool allows you to manage your business information in Google search results, Google maps, and other services. 

What is the price of local positioning? 

In SEO / SEM / Marketing Agency, the price is subject to individual arrangements. And these, in turn, are influenced by factors directly related to the website (e.g., page type and size, history of SEO works or lack thereof) and influencing it (type of industry, company’s position on the market). The price is also determined by key phrases along with the level of their competitiveness and the goals set by the client (e.g., the time a website is in TOP10) as well as tools and accompanying SEO services (preparation and optimization of the content on the website, graphic and programming support), time the duration of the cooperation agreement and the frequency of reporting. 

The effects of our work

We work for both companies with extensive websites and brands managing smaller websites. We have had many successes in achieving high positions in Google search results. They concern general phrases and long-tail phrases as well as keywords used in local search engine optimization. 

The results of our work are presented in the following print screen from the Google Analytics system. For one of our clients from the medical industry, we carry out search engine optimization for phrases related to specific locations. Below we present a sample of phrases that the website has entries from organic results of Google.

How do we work?

In a typical local business, regional marketing should be a priority, especially in the development of mobile devices, when users much more often search for companies that are as close to them as possible. 

SXO audit

SXO optimization (Search Experience Optimization) covers works related to SEO, including its content and usability (User Experience). Its result will be a website that is friendly to your customers and search engines.

SEO audit and website optimization are a natural combination of three key e-marketing areas related to the website. It focuses on gaining traffic from search engines, providing users with content related to their purchasing intention, and caring for the website’s usability.

SXO audit (analysis)

The purpose of the SXO audit is to increase the number of conversions. SXO is an e-marketing tactic aimed at attracting customers to the website through search engine optimization and then maintaining them on the website thanks to UX, i.e., the user experience, which is influenced, among others, by content. Search Experience Optimization combines User Experience with Search Engine Optimization.

The various functions and areas of a website are often tested separately, performing an SEO audit, audit of Content, and audit UX, leading to confusion and overlapping some elements. If you suspect that your website has problems in these three areas, the optimal solution is one audit conducted by an SEO team, usability, and content marketing experts.

What does the SXO audit include?

SXO audits compared to individually ordered SEO, UX, and content audits are faster and cheaper. Provision of the service by one agency allows obtaining a comprehensive picture of the situation without incurring additional financial and logistic costs. In one report, you will receive conclusions and recommendations from several levels.

Among the SEO elements we examine:

  • indexing and communication of the site with search engine bots, including the indexation level of the site, ease of site indexation
  • correctness in terms of SEO of the website’s functions and functionality,
  • website structure and SEO navigation,
  • implementation of internal and external linking optimal for positioning,
  • existence of duplicate content or thin content on the website,
  • correctness in terms of SEO HTML code, CSS and javascript styling,
  • correctness in terms of SEO .HTACCESS, ROBOTS.TXT, SITEMAP.XML,
  • site loading time, site size (weight), content weight optimization,
  • adapting the website to mobile devices along with the loading speed on these devices,
  • correct addressing (including search engine friendliness),
  • correctness of the TITLE and DESCRIPTION tags,
  • the correctness of the H1-H6 headings,
  • errors returned by Google Search Console,
  • correctness of ALT attributes,
  • server infrastructure performance, server speed (including load balancing) and the use of Content Delivery Network (CDN),
  • correct implementation of the SSL certificate,
  • the degree and correctness of redirects,
  • the level and correctness of the site caching,
  • correctness of AMP implementation,
  • optimization of image files displayed on the website in order to achieve higher positions in organic search results,
  • optimization of text files (e.g. PDF) displayed on the website,
  • adapting the website to the needs of local positioning,
  • implementation of tools necessary in the positioning process,
  • website visibility in organic search results, i.e. the condition of the website in the search engine,
  • the number and quality of links leading to the site,
  • naturalness of the linking profile,
  • the existence of penalties from Google,
  • social media signals related to trust,
  • site reputation along with creating a list of unfavorable links,
  • analysis of competitors’ activities (benchmarking) in terms of obtaining links to the website.

As part of the UX and content area, we evaluate the website regarding layout and attractiveness, information architecture, functionality, adaptation to users’ current expectations, maintaining good usability practices, and transparency of content presentation. In addition, the usability and content audit covers, among others:  

  • optimality of TITLE and DESCRIPTION in terms of CTR (traffic from search engines is as important as positions),
  • optimization of navigation in terms of user-friendliness,
  • correctness in terms of UX of website functionality, website structure and navigation,
  • the ability to find the necessary content by the user,
  • adequacy of the content to the query from which the user entered the page from the search results,
  • appropriateness and legitimacy of external linking,
  • search potential of the website (quantity and quality of content),
  • benchmarking the website with competitors in terms of the quantity and quality of content and implemented functional solutions,
  • extended elements (rich snippets) – their legitimacy depends on the type of the client’s website,
  • using the possibilities of implementing rich snippets,
  • User Experience factors related to the assessment of the site by the search engine robot (the so-called behavioral factors),
  • ensuring appropriate experiences in each device (desktop vs mobile vs tablet),
  • speeding up the loading time of the site,
  • key phrase analysis for content expansion.

Advantages of Search Experience Optimization

Search Experience Optimization (SXO) audit is the first step to changes that will achieve the intended results – high position in the search engine and user engagement. A properly conducted SXO audit, analysis, and accurate conclusions, as well as the introduction of changes while monitoring their effectiveness, gives such effects as:

  • Higher conversion (including sales) – higher position of the page in search results along with improved user experience.
  • Returning customers – the website becomes convenient and fast, buying does not cause problems, the user receives the content they are looking for.
  • Knowledge that allows us to design user experiences – the information we obtain in the course of audit work allows us to create solutions in line with the expectations of potential customers.
  • Comprehensive look at the situation – the analysis of the audit results takes into account not only the position of the page in Google, but also the user’s needs. 
  • More page views – along with the high position of the page in the search engine, the interest and trust of users grows.
  • Longer session time and higher CTR – Internet users find the information they need on the website, spend more time browsing it and perform the expected 
  • Preparation of content that meets the needs of the target group – we receive information that will be used to develop a contenu plan using the right keywords. 

How do we work?

Ordering an SXO audit from one agency enables a comprehensive approach to website optimization. Our User Experience, SEO, and content experts cooperate at all stages of the project.

Our approach combines traditional SEO tactics with best practices for user experience on the site. Thanks to the keyword analysis, we will identify the missing elements in the content strategy. The Google search engine regularly introduces changes to adjust the result to the user’s intentions (e.g., update Google RankBrain) and provide the most important information. We keep track of changes in Google algorithms – we guarantee work that considers the most important ranking factors.

We especially recommend SXO audit to online stores, especially with low volume and percentage conversion. An audit consisting of content analysis, SEO, and UX – and more precisely, the implementation of post-audit recommendations – leads to an increase in conversion and increased sales of the online store. 

By focusing on increasing engagement and adapting content by implementing the best SEO and UX practices, we will incur the conversion rate in your e-store.

We will help you broaden your perspective on content expansion and achieve success in organic visibility. Who else is the SXO audit recommended to? We believe that a Search Experience Optimization (SXO) audit is worth conducting in the following situations :

  • before starting work on a new website (and conducting an audit in 2 parts: pre-implementation and post-implementation), 
  • instead of separate SEO and UX audits,
  • with long-term stagnation in traffic from search engines.

Each Search Experience Optimization audit guides what should be improved, changed or added. We will also tell you what should be removed from the site. In addition, we prepare a recommendation on how to extend the content, i.e., what content modules to implement and on what topics to write.

Why Ideo SEO/SEM Agency?

  • The result of our work is an increase in sales , therefore we take into account the website, the entire Internet activity of the company, competition and the industry in the design.
  • We guarantee constant contact and reporting of work.
  • To maximize the effects of an SXO audit, we offer services related to individual areas, i.e. positioning , UX , content creation .
  • We are flexible – the SXO audit can be carried out under a positioning contract or as a separate order .
  • We have several years of experience in   search engine positioning (domestic and foreign).
  • We have high technical qualifications . Our team consists of programmers and web developers (HTML, PHP, SMARTY, React, JavaScript, ASP .NET, Python), graphic designers and administrators. Therefore, our analyzes are reliable, any recommendations for changes are detailed and technical, and even include server infrastructure.
  • We know how to design websites , therefore, in order to improve the positioning process, we will reprogram the website or add missing functionalities to it 
  • We have one of the best UX specialists in Poland in our team , who thoroughly analyze all collected materials and set a clear direction for changes.
  • We have access to the best analytical software on the market , which allows us to examine every smallest process.

Positioning of movies

Do you create interesting and useful video content for your audience? If so, others should see them! Search engine optimization of your videos is an effective way to promote your business on YouTube. We will make your content attract new customers.

In recent years, films promoting products and services increase sales but also strengthen the brand image. However, without appropriate optimization measures, the recording will most likely get lost in the maze of others. What to do to avoid this? Record a movie and take care of its high position in YouTube search results!

Positioning of movies

Did you know that YouTube is the second most popular search engine globally (right after Google) and the first for video content? Video channel channeling and branding of content have the benefits that the video trend will continue to evolve. Film marketing and video advertising on YouTube have become an integral part of campaigns promoting brands, products, and services.

Effective video marketing, and thus increasing the number of views of a video on YouTube, is influenced by both video promotion and video search engine optimization. Therefore, companies that have decided to run their own channels show their clients “from the inside” and promote video content complement these activities with video search engine optimization.

Positioning of YouTube videos

Search engine optimization of YouTube videos aims to show the material in the highest position on YouTube (as a response to a keyword or phrase). So what does SEO on YouTube look like? Searching on YouTube is similar to searching on Google. It is based on algorithms in which both key phrases entered by users and their engagement are taken into account – watching the movie until the end and additional activities, such as comments, likes and negative reactions, shares, channel subscription. 

Whether or not the website “likes” our movie depends on several ranking factors, which are:

  • Movie quality – both in terms of resolution and sound – users always choose high-quality content.
  • Content – the film must interest the recipient, attract his attention with interesting content, deliver  
  • User reactions and engagement – these are user ratings, number and time of views, comments and video shares.
  • Optimization   – properly placed keywords in the file name, movie title, tags, movie description.
  • Channel quality – channel length, number of subscribers, regularity of videos on the channel, sharing links with the video on social media, presence of graphics, accessible layout in the form of playlists.

Search engine optimization videos on YouTube include some important activities that we cannot ignore. First of all, what draws attention to our films is the title and thumbnail (an image that is a preview of the material presented). As we mentioned, keywords that should be included in the title of the video will affect the search engine optimization of the movie, but that’s not all; the title and thumbnail should encourage the potential audience to watch. Remember that the thumbnail should have a resolution compatible with most of the devices used. Keywords should be included in the video description and tags, matching them to the message contained in the film. In the description, we may include links to the company’s website and social profiles that the company actively uses. It is also important that the name of the video follows the SEO optimization rules.

Why is it worth positioning movies?

According to YouTube statistics, over 2 billion logged-in users visit the website every month. Viewers watch over a billion hours of videos every day, generating billions of views. 

Search engine optimization will make an effort to create valuable video content pay off for your company’s sales.

A video prepared by the brand can be informative, educational, or entertaining. It can also be an advertising spot, an instructional, training, or viral video, presenting products, showing reports from events.

A feature of this type of content is that it is easy to remember and spread online. Video on YouTube increases the group of fans of the brand, making it recognizable on the market. 

Video search engine optimization, including optimization of YouTube videos, will: 

  • Increase website traffic and user count – A good video that regularly ranks high in YouTube’s organic results is capable of generating links to your website.
  • Increasing conversion – from the point of view of marketing, the goal of positioning videos is primarily to reach users who will be interested in buying / using your products / services. YouTube videos convince the audience of the rightness of the purchase.
  • Influencing purchasing decisions – optimizing the YouTube channel, content showing the benefits of products, building a community on the site – all these affect consumer behavior. 
  • Building brand awareness – recording a video showing the company from the inside will create a positive perception of the brand by potential customers.
  • Promotion of the company on the Internet – nowadays, most users prefer to watch a movie than read an article. By adapting to these preferences, we increase the chances of promoting the brand on the Internet.
  • Greater brand reach   – well-positioned video material will appear in search results, which will increase the chance of spreading the video among users (by sharing or recommending to friends).
  • Reduction of expenses – the website does not charge any fees, so using YouTube’s SEO potential does not entail any additional costs. 
  • Long-term effect – effective positioning of videos helps to increase the number of channel subscribers, which in turn translates into maintaining long-term effects in the form of high positions in the YouTube search engine.

Positioning movies – how do we do it?

The first step in search engine optimization of a video on YouTube is choosing the right keywords. We use the best tools on the market, and we analyze every keyword related to the brand to match the subject of the movie. While the film is just being created, we conduct a keyword analysis based on which we will help you match the subject of the material. We pay special attention to this aspect, as phrases that reflect the content of the video are the first step towards success. They allow the movie to be indexed correctly and thus make it easier for users to find the video. 

The internet is full of video content. Without the right action and marketing plan, the competition can stay ahead of our films, making it much harder to reach your audience. Therefore, competition analysis is an important part of our service. The next step is to optimize the material for keywords – including those used by the competition. We match the title and description of the movie; we choose the right tags and name of the video file.

Our video search engine optimization service also includes:

  • Video content marketing – in video format, we can prepare videos with tips, promotional and brand history videos, product presentations.
  • Promoting video materials – we know where to promote YouTube videos, we use various forms of promotion, such as viral marketing in the film industry; we promote films through links leading to it and gain new subscribers.  
  • Reports and constant contact – our clients receive information about how the work is going on and what are the effects of individual activities (e.g. implementation of specific keywords). 

Advertising can complement search engine optimization. YouTube is part of Google, so companies can run campaigns using Google Ads. The tool allows for precise targeting, i.e., selecting recipients based on specific information (demographic data, users’ interests). Campaigns can also be remarketing, serving as a brand reminder. 

Why us?

  • We have many years of experience in optimizing and positioning videos on YouTube. We have already completed over 1500 e-marketing projects, also in the field of video marketing.
  • Each client works with an individual supervisor who manages the project and ensures communication between specialists. 
  • We are constantly training, we know the trends in the industry, and none of the Google algorithm updates have escaped our attention.
  • Our team includes graphic designers, specialists in content marketing, SEO, Google ads – your YouTube videos will be refined in terms of content, positioning and promotion.
  • We use proven and safe positioning techniques and a wide range of tools to support positioning, such as SEMSTORM, MajesticSEO, Searchmetrics, Google Search Console, tools for webmasters Bing, Ahrefs, Senuto.

Positioning of graphics

Graphics on your site may be found in Google Image Search. Search engine optimization graphics increases website traffic, which means that the chance of acquiring a customer and selling increases.

Just as website search engine optimization builds visibility in the Google search engine, image search engine optimization influences the results in Google Photos. If you take care of optimizing photos (e.g., products) on your website, Google will include them in its results, and you will reach users looking for photos.

Google Images

Google Images resources are searched especially by users who are interested in products or places. Google Images, the image search engine, allows you to search for images and offers an image search option. The keywords are then unnecessary because you just need to upload a photo or paste the URL of the image.

Why do we not only find text on websites? Because a picture has a much greater impact than words. Graphics not only affect the user’s experience but also complement the content. What is shown in the image should correspond to the page’s content and not only for the sake of the user. The photo matching the content on the website affects the search engine optimization of the images on Google, as does the high quality of the image, the file name, or the originality of the graphics.

Google graphics optimization

What does optimization of photos on the website give you, and why is image search so important? How to increase the visibility of photos and improve website traffic?

Image rankings on Google Images will affect your website traffic. Users who start their search by finding a suitable image will go to the page for more information. However, the photo must be interesting for them, and this is influenced by its quality and content located just below the image. In the case of online stores, it will be a properly displayed product and information such as brand, name, price, warehouse availability. Until 2018, the photo could be seen from the photo search engine without going to the website. It was enough to click “View Image.” After the button has been removed, the photos will be viewed on the website or after adding the appropriate plug to the search engine. 

Positioning graphics – for whom?

Your customers buy with their eyes. How you present your product to them will make it sell or not. Of course, the same goes for services. If your offer does not contain products, but you sell via a website, search engine optimization of the image in the search engine is also for you. Services represented with an optimized image will make customers look favorably on them, and Google will show them its results.

High-quality graphics and the mere capture of the most important product elements or presenting the service affect the user experience. These, in turn, influence his decisions. The photo adds credibility to the offer, makes the customer know what they are spending their money on.

How to make customers buy with their eyes? In a brick-and-mortar store, the customer usually goes to the shelves, looks at the products, checks what they look like, touches them (try-on clothes or shoes), and if they are packed, reads the information on the packaging. On-site, he assesses the color of products and the material from which they are made. The seller can properly present the goods, i.e., illuminate or highlight their value and tell the customer about it during his visit to the store.

E-commerce has different rules, but you still influence how the customer receives your offer. If you operate e-commerce, the main way to present it (next to the description) will be graphics. The customer cannot see the product. Therefore, photos should be of high quality and show the product from all sides.

The second issue is ensuring the website’s visibility in Google and Google Image search results. And here, graphics search engine optimization along with optimization comes in handy. As a result, the customer does not wait for the photo to be loaded – he immediately sees the product, and the website is fast and visible on Google.

Positioning of images in the search engine

When search engine optimization graphics, we take into account elements such as:

  • Alternative description ( alt attribute ) – the alt description appears when the image does not load, so the descriptions are important not only for SEO, but also for the user – alternative descriptions to images should be short and contain a keyword.
  • The title of the photo ( title attribute ) – title should be different from the description of the alt attribute. 
  • Name of the graphic file – should correspond to the content of the graphic, Polish characters should not be used in the names of the graphic files.
  • Image size – you should pay attention to whether the photos have the right weight, because the size of the file affects the loading of the page. You may need to compress graphics, that is, reduce the size of the images by reducing their volume. It is worth remembering about the quality of the photo, as reducing the size will affect the resolution.
  • Graphics format – the graphics format supported by Google are: BMP, GIF, JPEG, PNG, WebP and SVG, but the photos are saved in JPG extension.
  • Structured data – by adding structural data to photos (for products, videos and recipes), we will make the user see, for example, the price and information about the product next to the graphics.
  • Sitemap with images – thanks to the map, the search engine detects images that could be omitted without the map – images can be added to an existing map or a new one can be created.

Search engine optimization photos on Google apply not only to the above technical aspects. From the point of view of SEO, it is important to place graphics on the website and adapt the website to mobile devices. The content (along with keywords, structured data, etc.) placed next to the image affects the relevance of the search. You should also make sure that the photos are original. The format of the images should match the contents of the file. In the case of animation, it will be a GIF, vector graphics (e.g., a map or a logo) will be saved in SVG, a photo in JPG, and if we want a part of the image to be transparent, we will use PNG (e.g., a screenshot). 

Common questions

How to improve the visibility of graphics in search engines?

Figuring on Google Graphics generates traffic to your website. Clicking on the image presented their redirects to a specific website offering a given product/service or raising an issue of interest to the user. The photos are the answer to the queries, which means that the chances of conversion, thanks to Google Images, are much greater.

For a photo to be included in Google Graphics, it must meet several requirements taken into account by the search engine algorithms. 

The photo must be of good quality, both in terms of originality (Google “awards” its own content) and properties (dimensions, resolution, etc.). It is also important to choose the right format. The most popular and most recognized by the .jpg algorithms, unfortunately, lose quality during compression. Therefore, in graphics showing details (e.g., infographics, logos), it is worth using other formats, e.g., .png.

Another feature of the visible graphics is the segregation employing a photo map, making it easier for the algorithm to find the best response to the user’s query. It is also important to name the graphics appropriately. Correspondingly, i.e., briefly, precisely, and without difficult characters for the algorithm (e.g., International user). The most important part of a multi-word name should go first. It’s also a good idea to include a keyword in it. How to prepare photos for publication on the website?

From the idea of ​​a photo to the appearance of an image on Google Graphics, its creator has a long way to go. To achieve the goal, attractive visual content must be created. Give the photo an appropriate name and, in the case of a page with multiple images, place it in a special “directory.”

Let’s start from the beginning, i.e., take a good photo. In the era of the popularity of social media, the visual distinction is not so easy. The photo should present in an attractive way what is on offer or what the content concerns. It has been proven that text with a photo is read more willingly than the “clean” text. A good photo presents things nicely and is also distinguished by high quality – thanks to this, the Internet user can see every detail of the presented element.

The next step in bringing the image closer to Google Graphics is the appropriate name. It should precisely define what is in the photo, be properly written, and devoid of characters that are difficult for algorithms. Keywords or phrases that improve the visibility of the graphics are skillfully woven into the name.

Ordering on a site with multiple photos is ensured by a sitemap, including the URLs of all items. This makes the work of the algorithms easier. How to name photos?

A properly marked graphic makes it easier for search engine algorithms to assign an image to a specific query. This, in turn, increases the chances of conversion – the Internet user is a potential customer when searching for information on a given topic. The photo shared on the website to appear in Google Graphics must be properly “served.” One of the most important factors is the appropriate name. The right one, which is what?

To make a photo easier to see, the name must be simple – precisely what is in the image. You should avoid metaphors because search engine algorithms “don’t like” ambiguity – they have a problem deciphering “what the author meant.” Another element worth remembering is the so-called invisible characters, that is, what separates individual words. In the text you are reading, this is a space that tells you where one-word ends and the next begins. The algorithm needs something more visible, so separate words with a hyphen (-). To make it easier for Google robots to read the name, you should also avoid difficult (e.g., International user) characters.

The last way to improve the visibility of your photo is to include a keyword or phrase in the name. It is worth search engine optimization on the so-called long tail, that is, use a bit more words to more precisely name what is in the photo (e.g., indicate the location, the most important features) and to avoid “drowning” the name in a sea of ​​similar expressions. Why is search engine optimization of graphics important?

Contrary to appearances, website traffic is not only the result of content optimization but also graphics. Many Internet users look for inspiration in Google Graphics (Images). The reception of the images collected there is much more convenient and faster.

The main incentive to buy many goods and services is appearance. Nothing speaks to a person more than an image. Therefore, the visualization of a hotel room encourages you to book a stay, a photo of an athletic person – to visit a fitness club, and a well-made photo of the product arouses the need to have it. The success of websites with cheap and nice things but of questionable quality is the best confirmation of this. In clothes and decorations, Internet users often do not pay attention to the product’s properties but to how the product looks.

Search engine optimization graphics consist of publishing original and good quality photos and properly labeled, named, and formatted. Such activities should ensure the graphics with an honorable place in Google Graphics, generating additional traffic on the website.

Why SEO/SEM Agency ?

  • For over a dozen years, we have been supporting clients in building visibility in the Google search engine for selected keywords. We have already completed over 1500 e-marketing projects , also for e-commerce .
  • We know how to design websites. In the event of any irregularities, we are able to take care of the website’s functionality or reprogram the website. SEO employs programmers, webdevelopers and server administrators.
  • We also know how to implement image positioning : how to name photos, what keywords to use, etc. so that photos are included in Google Image .
  • We use website optimization tools (including image optimization) and solutions supporting positioning, e.g. SurferSEO, MajesticSEO, Searchmetrics, Search Console, Ahrefs, SEMSTORM.
  • The project manager supervises the course of the design work. Often times, image positioning is part of a larger process. Sometimes it is not enough just to optimize the graphics and complementary measures should be implemented. After consulting with specialists, the manager will suggest what will work in a specific case.  
  • In terms of website positioning, we have been trusted by brands that achieve success in their industries, e.g. Wolters Kluwer, iParts, BPH TFI, GlaxoSmithKline, Melvit, 2KC, Meblemix, LexisNexis.

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