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International SEO Best Practices: How to Optimize Your Website for Different Country and Language Sites

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International SEO Best Practices: How to Optimize Your Website for Different Country and Language Sites

International SEO best practices · URL structures for international sites · Language-target your website (or website pages) · Tailor your content to your target.

Global SEO best practices

International SEO Best Practices: How to Optimize Your Website for Different Country and Language Sites

International SEO best practices · URL structures for international sites · Language-target your website (or website pages) · Tailor your content to your target.

Global SEO best practices

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URL structures for international sites

Start with keywords that most closely match your target site’s industry (for example, a travel website would likely need to have a search query like “holidays in Berlin” with a high volume of relevance). Be sure that the title and meta description is optimized for your target language. Your most valuable snippets are the top 100–200 words in each URL structure, which means we shouldn’t have duplicate content or unnecessary orphan pages, and avoid too much text (keep it to 50% or less of the actual URL). A good starting point for the international URL structure is http://www.site.com/www.site.com/continent/www.site.com/planet/www.site.com/technology/www.site.com/projects/www.site.com/target/www.site.com/products/www.site.com/company/www.site.

Language-target your website (or website pages)

Tailor your content to your target. When you know the language, your target audience speaks or understands, and you can use different styles and content to appeal to them. For example, if you have a lot of French-speaking audiences, then choose a French-friendly URL structure. When the French audience visits your site, they can search for the content in French or view the help-info pages in French. Keep in mind that targeting a language is one of the best ways to reach international customers. Many brands may not know the language of their customers. A good website optimization strategy will answer the challenge of finding the best solution. URL Structure The URL structure of a website determines where a visitor will access your content.

Tailoring your content to your target

Regardless of the language-specific target of your content, you should be strategic and try to target the right kind of phrases. Below are the common reasons for this: Minimal effort: Optimizing content for certain languages can be much less difficult than optimizing content for different countries. For instance, if you want to optimize content for French, you don’t have to translate every page. Optimizing content for certain languages can be much less difficult than optimizing content for different countries. For instance, if you want to optimize content for French, you don’t have to translate every page. Fewer users: Many sites have non-native English speakers, and many users are from countries with fewer users.

Google’s Core Search Principles and Best Practices for International Sites

The basic Google search guidelines for international sites and keywords are essentially the same as a US site, although some adjustments are based on how the search engines index your site and how you would like them to index your website. For example, Google prefers content that has a use and relevancy in multiple languages, so in addition to having your main content translated, you should have localized versions as well for search engine indexing. Google also likes when using localized words and phrases is weighted more heavily than non-localized words and phrases. For example, people searching for the term “musical instruments” in the US would have Google search “musical instruments” in both the English and Spanish versions of the search engine.

Google’s core search principles and best practices for international sites

Google’s core search principles and best practices for international sites· URL structures for international sites· Language-target your website (or website pages) · Tailor your content to your target Google goes a step further and shares information on its international and translation resources. Although these resources are not limited to the English language, they serve as a great starting point for international SEO best practices. Google Translation Google’s Google Translate is the first resource listed when you search for “International SEO.” You can also navigate to the site in your browser. Google Translate is an excellent resource for translating SEO from English to foreign languages.

Use the “content language” setting in Webmaster Tools to determine where your site maps to Google’s understanding of the content on its pages

Use the “top” position box in Google search results to see if your site maps to other search results. For more great SEO tips, visit our website and follow us on Twitter.

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