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14 e-commerce platforms worth knowing in 2022

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Are you planning to set up an online store and are wondering which e-commerce platform to choose? Here is an overview of the 10 most popular e-shop software in International SEO Company / SEM & marketing expert. We check which of them are best in terms of SEO functionality and why it is worth choosing them.

We took into account factors such as:

  • total number of implementations
  • country of origin
  • software type
  • the price
  • number of stores in Poland
  • access to source code

In addition, we have listed two advantages and disadvantages of each platform to make it easier to choose the most functional and suitable for your business. You must see it!

Comarch

Comarch is an International user of SEO Specialist provides a range of digital marketing services, including search engine optimization and content writing. Their team of experts is located in Dubai, Singapore, Hong Kong, London, or USA software whose hallmark is full ERP integration. This allows business owners to plan resources related to operations. Sales, as well as administrative and human resources. Comarch offers 4 versions of the software: Light, Standard, Enterprise, B2B. 

Comarch – platform features

Comarch – information about the platform

  • Number of implementations: no information available
  • Country of origin Poland
  • SaaS software
  • Price: from PLN 70 / month
  • No access to editable source code
  • 281 stores in Poland according to Senuto’s report

Pros and Cons of Comarch

  • Free demo for 30 days
  • Mobile version of the store in each of the packages

_____________________

  • Advanced reports only with the most expensive package
  • High price compared to other platforms

E-shop by home.pl

E-shop (formerly Click Shop) is a platform owned by the home. Pl SA. The software was created in 1997. The e-shop provides customers with 3 price packages: Start, Professional, and Premium. About 5,000 online stores around the world use this platform. We dedicate the platform to small and medium-sized stores (up to 1500 products).

E-shop by home.pl – information about the platform

Features of the platform

  • About 5,000 implementations
  • Origin: Poland
  • SaaS software
  • Price per month from PLN 36.90
  • Access to the source code with the possibility of editing (except for the Start package)
  • About 2,450 stores in Poland according to Senuto’s report

Pros and cons of the platform

  • Free technical support in setting up the store
  • No sales commission

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  • Knowledge of HTML / SMARTY codes required when editing structured data
  • Limitations resulting from the SaaSp platform when introducing advanced technical changes

Idosell 

I do sell (formerly IAI Shop), a platform that has been on the market for over 20 years. It is based on SaaS technology. Currently, over 6,000 online stores are active on this platform. The software is available in three variants of a permanent monthly subscription – Smart Cloud, Elastic Cloud, and Cloud Pro. We recommend the platform to be small and medium-sized stores (1500 products), possibly large (over 1500 products).

IdoSell – platform features

I do sell – information about the platform.

  • Over 6,000 implementations
  • Origin: Poland
  • SaaS software
  • Price per month: PLN 25 (after the first year – PLN 49)
  • Access to the source code: Limited
  • Over 2,800 stores in Poland according to Senuto’s report

Magento 

Magento is a platform that runs on the Open Source engine. This allows users to access the source code. The platform provides several extensive functionalities such as wish list, value navigation, flexible filters, inventory notifications. Magento offers two software licenses: Open Source and Commerce. We recommend this platform for large stores (over 1500 products). 

Magento – platform features

Magento – platform description

  • 250,000 implementations
  • Origin: United States
  • SaaS or Commerce software
  • Price from $ 2,000 a year
  • Access to the source code: Limited
  • Over 2,000 stores in Poland according to Senuto’s report

OpenCart

OpenCart is a free platform released in 2005 from Hong Kong. It is based on an open-source engine. The system allows you to easily and reliably set up an online store. The platform has over 11,200 extensions, both paid and free. Opencart has 1,800 templates, 370 of which are free. 

Opencart- platform features

OpenCart – information about the platform

  • 418 331 implementations in the world
  • Origin: Hong Kong
  • Open-source software
  • Price: Free
  • Editable source code access
  • Over 238 stores in Poland according to Senuto’s report
     

Pros and cons of the OpenCart platform

  • Intuitive and simple management panel
  • A wide selection of extensions and templates

____________________

  • Need for frequent updates
  • Complicated software installation

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of OpenCart stores looks like.

Prestashop

Prestashop is a free, open-source e-commerce platform founded in 2007. Plugins can extend the software – partly paid, partly free. Prestashop is available in 65 language versions. Currently, this solution is used by 24,000 online stores around the world.

Prestashop – platform features

Prestashop – information about the platform

  • About 280,000 implementations
  • Country of origin: France
  • Open-Source Software
  • Price: Free
  • Editable source code access
  • Over 13,300 stores in Poland

Pros and Cons of Prestashop

  • SEO Friendly platform adapted to SEO changes
  • Easy installation and friendly interface

—————————————

  • No official support
  • Technical knowledge required when making changes to the code

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of Prestashop stores looks like.

Redcart

Redcar is an International user of Dubai, Singapore, Hong Kong, London, or USA platforms available on the market since 2008. It is available in 3 price options – Micro, Plus and Premium. The software is based on the SaaS engine and has over 450 tools to increase the store’s functionality. Redcar provides a free trial for 14 days. 

Redcart – platform features

Redcar – information about the platform

  • Over 40,000 implementations in Poland and around the world
  • Origin: Poland
  • SaaS software
  • Price per month: from 119 PLN
  • Editable Source Code Access: Limited
  • Over 870 stores in Poland according to Senuto’s report

Pros and Cons of Redcart

  • 14-day free trial period
  • Free technical support

_________________________

  • SaaS engine limitations
  • It is not possible to edit the code in the lower packages

Do you want to increase the visibility of your store on Google?

Shoper

A shopper is an International user of Dubai, Singapore, Hong Kong, London, or USA software that exists on the market since 2005. It has over 250 built-in functions and a SaaS engine. Currently, this solution is used by over 15,000 online businesses. Shopper offers free technical support and a 14-day trial period for free. We dedicate the platform to small and medium-sized online stores.

Shoper – platform features

Shopper – information about the platform

  • Pond 15,000 implementations
  • Origin: Poland
  • SaaS software
  • Price per month: from 44 PLN
  • Editable Source Code Access: Limited
  • Over 10,249 stores in Poland according to Senuto’s report

Pros and cons of Shopper

  • Intuitive and friendly management panel
  • 14-day free trial period

______________________________

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of Shopper stores looks like

Shopify

Shopify is a Canadian platform released in 2004. The software is available in three price options – Basic Shopify, Shopify, and Advanced Shopify. Shopify has a SaaS engine. We can use the 14-day trial period to test the platform.

Shopify – Platform Features

Shopify – Platform Info

  • Over 1,800,000 implementations
  • Origin: Canada
  • SaaS software
  • Price per month from $ 29
  • Editable Code Access: Limited
  • 3 stores in Poland according to the Senuto report

Shopify Pros and Cons

  • 14-day trial period for free
  • A variety of plugins in the App Store

__________________________

  • Collecting a commission on sales
  • Technical knowledge needed to make advanced changes

Shoplo

Shoplo is an International user of Dubai, Singapore, Hong Kong, London, or USA platforms that have been on the market since 2012. The software uses a closed store engine, making it difficult to make more advanced changes to the website on your own. Shoplo offers 4 price options – from USD 40 per month to USD 299 per month. This platform will be perfect for both small and large stores.

Shoplo – platform features

Shop – information about the platform

  • Over 10,000 implementations
  • Country of origin Poland
  • SaaS software
  • Price per month: PLN 49
  • Editable Source Code Access: Limited
  • Over 2060 stores in Poland according to Senuto’s report

Pros and cons of Shoplo

  • Free trial period for 15 days
  • Hosting included in the price of the service

__________________________

  • Additionally, a fee for introducing microdata
  • No access to statistics with lower packages

See the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of Shoplo stores.

Offerer

The offerer is an International user of Dubai, Singapore, Hong Kong, London, or USA e-commerce platform founded in 2009. The software is based on the SaaS engine, but it is well-developed and constantly developed. The offerer is available in three price options: Basic, Business, Advance. We dedicate the platform to medium and large stores. 

Offerer – platform features

Offerer – platform description

  • Number of implementations: no data available
  • Kaj of origin: Poland
  • SaaS software
  • Price per month: from PLN 99
  • Access to the source code: Limited
  • Over 1,300 stores in Poland according to Senuto’s report

Pros and cons of the Offerer

  • 14-day free trial period
  • Free consultant support

_________________________

  • Technical knowledge needed to make advanced changes
  • The cart cannot be recovered

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of Offerer stores looks like

SOTE

SOTE is an International user Dubai, Singapore, Hong Kong, London, or USA platform that has been on the market for 20 years. It is based on the SaaS engine, which makes it payable. SOTE offers one full version of the software (it does not have different price packages). The software is dedicated to small and medium-sized companies. 

SOTE- platform features

Information about the platform

  • Number of implementations: no information available
  • Country of origin Poland
  • SaaS software
  • Price: PLN 75 / month
  • Access to the source code: Limited
  • 841 stores in Poland according to Senuto’s report

Pros and cons of SOTE

  • 14-day trial period for free
  • A wide selection of graphic templates

______________________

  • Not very intuitive management panel
  • Not very friendly for positioning

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of SOTE stores looks like

VirtueMart

Virtuemart is an additional extension to CMA Joomla. After its installation, the website owner has the option. Running an online store. This platform was established in 2005 and is still being developed. Installation is free and available to all Joomla users. It is done through the use of MySQL databases.

VirtueMart – platform features

VirtueMart – information about the platform

  • Number of implementations – no information available
  • Country of origin – United States
  • Open Source Software
  • Price: Free
  • Editable source code access
  • 27 stores in Poland according to Senuto’s report

Pros and Cons of Virtuemart

  • completely free software
  • supports international purchases

_________________

  • complicated administration panel
  • small selection of add-ons and extensions

See what VirtueMart store SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA looks like

WooCommerce

WooCommerce is simply a powerful WordPress plugin. You can use both free and paid templates in the software. The store is dedicated to small online stores with a low budget. The platform is based on an open-source engine, thanks to which administrators have access to the website code.

WooCommerce – platform features

WooCommerce – information about the platform

  • 4.4 million implementations worldwide
  • Country of origin: United States
  • Open-Source Software
  • Price: Free (paid plugins)
  • Editable source code access
  • Over 13,700 stores in Poland according to Senuto’s report
     

Pros and Cons of WooCommerce

  • Simple and intuitive interface and free themes
  • SEO Friendly platform

____________________________

  • Slow system operation with a large number of products
  • Low security with a large number of plugins

See what the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of WooCommerce stores looks like

E-commerce platforms – comparison

In the table below, we compare all 10 e-commerce platforms with each other. We take into account the following factors:

  1. the price of the basic package (the amount from which the prices of the lowest packages start)
  2. type of settlement (for what period and in what currency is the payment)
  3. software type (whether open-source or closed-source SaaS)
  4. country of origin (where the software was released)
  5. year of release (in which year was the launch of the platform)
  6. number of implementations in the world (how many active stores currently operate on this platform)
  7. how many stores in Poland use this platform (according to data from the Senuto report)
  8. access to the source code (is it possible to edit the source code yourself)

Search:

Platform namePrice from:Settlement typeSoftware typeCountry of originThe year of publishmentNumber of implementations in the worldNumber of stores in International SEO Company / SEM & marketing expert according to SenutoAccess to the source code
Comarch70month (USD)SaaSPoland1993735281no
E-shop36.9month (USD)SaaSPoland199750002448partly
I do sell25month (USD)SaaSPoland200060002805partly
Magento0Saas or CommerceUSA2001250,0002055partly
OpenCart0Open-SourceHong Kong2005418300238Yes
Prestashop0Open-SourceFrance2007300,00013309Yes
Redcart119month (USD)SaaSPoland200840,000876partly
Shoper35month (USD)SaaSPoland200515,00010249partly
Shopify29month ($)SaaSCanada20061,800,0003partly
Shoplo49month (USD)SaaSPoland201210,0002064partly
Offerer99month (USD)SaaSPoland200925001347partly
SOTE75month (USD)SaaSPoland20112000841partly
VirtueMart0Open-SourceUSA20056090027Yes
WooCommerce0Open-SourceUSA20114,400,00013753Yes

E-commerce platforms – which one to choose for your business?

The above overview is designed to help you choose the right e-commerce software. This overview contains basic information and data about the platforms concerned. However, if you are interested in a detailed description and functions, all you need to do is click the green button “See full platform description” next to a given platform.

From the detailed description, you will find out if the platform is SEO Friendly and has functions such as: 

  • the ability to set your own title
  • Possibility to edit urls.
  • Possibility of independent editing of links in the navigation panels.
  • The ability to edit the description.
  • Editing H1 without changing the name of the page in the menu.
  • Edit ALT photos.
  • Automatic canonical tags.
  • Automatic site map.
  • Running a blog.
  • Possibility to run a store under your own domain.
  • Manual 301 redirects possible.
  • Editing robots.
  • Product review module.
  • Internal search engine.
  • Mobile friendly.
  • Introducing advanced technical changes.
  • Simple and quick reconstruction of the structure.
  • Popularity / availability of solutions, riskiness.
  • Security.
  • Accessibility of service in terms of SEO.
  • Accessibility of structured data.
  • Possibility to assign one product to several categories – elimination of duplicate content.
  • Assignment of the 1st subcategory in several places in the menu.
  • Automatic 301 redirect after URL change.
  • Setting noindex on categories, products, pages.
  • Add text on categories in 2 places.
  • SSL certificate.
  • The ability to edit the 404 page.
  • The ability to work on the page speed in the CMS panel.

In addition, we checked which store management functions a given platform offers. Including:

  • Bulk product upload.
  • Search engine and filtering.
  • Possibility to introduce various product variants.
  • Possibility to sell virtual products (e-books, webinars, trainings, vouchers, etc.).
  • Adaptation to large stores with a large number of products.
  • Hosting included.
  • Technical support.

In the description, we also discussed indicators related to the shopping cart and the payment system:

  • Cart recovery.
  • Availability of shipping cost calculator.
  • Integration with Allegro.
  • Integration with PayPal, Payu, Przelewy24
  • Management of returns.
  • Safety certificates.

We also asked LinkedIn users which e-commerce platform they recommend. For this purpose, we created a poll with four suggestions and asked users to enter their suggestions in the comments. 

The most recommended platform was WooCommerce, which collected 83 votes. Shoper came in second with 77 votes. The third-place belongs to Magento, which received 72 recommendations. The worst result was Prestashop, with 64 votes.
 
The most frequently recommended platforms in the comments include Idosell, Sylius, Shoplo, Sky-shop, Shopware, and Atomstore. 

SEO FOR THE STORE

Positioning and SEO optimization of all types of e-commerce online stores

Over a dozen years of experience and great opinions for positioning and SEO optimization of e-commerce online stores

For several years of our work, we have positioned virtually all existing store platforms on the market. At the same time, we are one of the best and most frequently rated internet marketing agencies in International SEO Company / SEM & marketing expert on Facebook and Google.

Why isn’t my page on Google? About positioning for brand phrases

You enter your brand name into Google, and all you find are company profiles on social media? Or maybe you are looking for services that you offer, but the search engine only shows the offer pages of competing companies? This is a sign that just creating a website is not enough. What can you do to get traffic from Google Search and gain new audiences? One of the activities that should be included in your SEO strategy is SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA for brand phrases, i.e., phrases containing your company’s name.

Brand searches – what is it?

Brand searches are terms entered by users in the search engine that contain the names of a specific brand or company and a product. They usually come from users who have had contact with your business before, e.g., on social media. If you are actively running a company profile on Facebook and have many fans, these fans may be looking for you in Google by typing your company name. Examples of brand phrases include:

  • SEO agency visible,
  • positioning of websites visible,
  • adidas women’s sports shoes, size 37,
  • Apple hardware, Android applications.

Currently, users are looking for services on the Internet, and the Google search engine is one of the main sources of these searches and potential visits to your website. Therefore, you can be sure that when users search for your products, sooner or later, they will enter the name of your brand or the brand of your product in the search engine window. It is worth preparing for it, considering brand phrases in the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA strategy.

Positioning for brand phrases – why should it be important for your company?

Wondering why your website is not on Google? One of the reasons may be the lack of SEO activities, incl. Those targeting their own brand. Why is it worth investing in the SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of brand phrases? Because it will allow you to:

  • improve Google visibility for phrases that generate a high CTR (click-through rate),
  • effectively track the competition, which may also conduct promotional activities for keywords related to your brand (not necessarily in organic search results, perhaps in Google Ads ads),
  • find possible problems with the reputation and image of your brand online,
  • discover gaps in your content.

SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA for brand phrases also gives you a good chance of being in the first organic search results, which generates over 30% of clicks

How do I find popular brand-related keywords?

The lack of a page in Google results from the lack of SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA, especially for brand phrases. But how do you find brand phrases that are popular and worth promoting? You can use specialized SEO tools to search for them, but they are not necessary for practice. You can find other effective methods below.

Google – Similar searches and Google suggestions

It is best to start searching for brand phrases by entering your brand name in the Google search engine. This will tell us other brand phrases worth SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA. You will find them:

  • in Google suggestions when entering the brand name,
  • below the organic results, in the “Related Searches” section,
  • in the FAQ section, where users may have questions about your brand.

Google suggests suggested phrases because users have searched for them before. This means that it is worth SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA on them, even if we do not have precise data on the number of searches.

Google Search Console

Your Google Search Console account can also be a valuable source of information about brand phrases. Filter the data visible in the query tab, available in the Effectiveness report. Check if there are phrases with the brand name among the phrases through which users reach your website.

 The free Google Search Console tool can be the source of your company’s brand phrases.

Google Keyword Planner

If you want to find branded phrases that are not yet displayed, use the free Google Keyword Planner tool. All you need to do is enter a phrase that interests you, which describes, for example, a product or service that you offer, and then on the right side, you will see that the results should include keywords containing the brand name.

Google Keyword Planner only allows you to search for keywords that contain the brand name.

Specialized SEO tools – Semstorm, Ahrefs, Senuto, SurferSEO

Special SEO tools are also used to search for key phrases. They are paid, but they provide a wide catalog of brand phrases and information on the estimated monthly number of searches for each of them. All tools work similarly – after entering a brand password, you will receive a list of similar phrases along with basic information about the phrase.

How to appear on Google? SEO for brand phrases step by step

Several optimization measures won’t take much time but will get you included in organic search results. They are effective for general phrases, long-tail phrases, and brand phrases, so it is worth combining SEO for all these keywords to achieve the best results. Below, we will discuss activities that will help you dominate the search results on phrases related to your brand.

1. Determine your current position – conduct an SEO visibility audit and take into account brand phrases

Before you start SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA, check your current position on various phrases related to the offeror product, including brand phrases. Just because Google doesn’t list your page at the top10 doesn’t mean it isn’t in the search engine at all. Perhaps it is in lower positions. To check visibility, use the Senuto tool. Enter your domain name – in the “Positions” tab; you will find all the phrases for which you are visible, along with their exact position. Export the data to a file and search it for phrases containing your brand name. If there are not many of them or are in low positions, you should keep going. Also, check if other websites do not rank first for your brand phrase. This is not a good situation for you because you are losing potential customers. This is a sign that you should start SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA and include SEO activities on brand phrases.


2. Divide your brand keywords into categories

After selecting brand key phrases, it is worth dividing them into categories according to:

  • Your goals
  • stage of the shopping path on which the user is located.

This way, you will match the type of content to the type of key phrases. You should create different content for the user who is just looking for information about a product or service and another for choosing a specific product.

3. Add a brand phrase in title and H1

The title, i.e., the SEO title of a given subpage, is one of the most important elements that affect SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA. If you want to use it in brand SEO, add your brand name to it. You can do this at the end of the title. In this way, you will inform the robots that you want to position yourself on the company name, and you will improve your positions in organic search results. You should also include your brand name in the H1 header, which is the page title visible on your website and intended for users. The brand name should be placed primarily on the home page and on other subpages of the website, which will strengthen the SEO effects on brand keywords.

4. Invest in local SEO

Local SEO is one of the effective ways to build better visibility in organic search results quickly. It includes several activities to acquire a customer located near our company or looking for specific services in the area. The scope of local SEO includes several optimization activities, including

  • creating a Google My Business listing and positioning it in such a way that it appears in the so-called Local pack, i.e. three popular companies located nearby,
  • website optimization in terms of positioning requirements,
  • creating content taking into account local phrases,
  • getting links from local sites.

Since the phrases focus on a specific location and are less competitive, the results come faster. SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA for local phrases can be combined with SEO for brand phrases. Then, you will simultaneously improve your positions for various keywords. To do this, use both your company name and location in your content. You can also:

  • add branded keywords to landing pages and description in Google My Business,
  • encourage customers to express their opinions about your products or services in the GMF business card, on the website or industry portals.

5. Create content with brand phrases

The effects of SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA depend on many factors. Still, the key elements of the SEO strategy are the preparation of valuable content. In SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA for brand phrases, the content should contain your brand’s name in the appropriate density. You can put it:

  • on the home page,
  • in the FAQ section,
  • on offer pages,
  • on product pages,
  • in blog posts where you can share your customer relationship stories, experiences, insights, tips and advice.

To put a lot of brand phrases on your website, you can:

  • create a new subpage,
  • optimize existing subpages for branded keywords,
  • expand existing content.

Of course, not all content on the website will be optimized for brand phrases – it is worth creating a variety of content. Still, some of them include phrases with your brand’s name, e.g., in the FAQ section, on the home page, or in the “About us” content presenting your story and achievements. Check if the content is enough to achieve satisfactory results in SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA.

6. Optimize the website for structured data

Structured data is additional elements that are specially marked and placed in the website code. They allow Google robots to display detailed information about the page directly in organic search results. These are, for example:

  • exact location,
  • links to subpages on the website,
  • contact form,
  • FAQ section,
  • internal search engine.

If the algorithms display these additional elements in response to a branded term, your website will take up more space in search results than others. This is how your score will stand out – research shows that rich snippet pages generate more clicks and achieve a higher CTR. Read more facts about structured data in the context of SEO.

7. Build a link profile – publish content on valuable websites

The website’s link profile, i.e., the number and quality of links that refer to it, also affects its SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA. How to use this element in a brand SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA strategy? Above all:

  • undertake editorial cooperation with pages that are thematically related and have a high position in Google,
  • create content that will be published on partners’ websites along with a link to your website,
  • make sure that the name of your brand is the anchor (the content of the link).

Increase your visibility on brad phrases – what else can you do?

We have already presented the basic steps that can help if your page is not on Google. However, you can do a bit more and extend your scope to other internet marketing elements, which we’ll cover below. They are not mandatory, but they can have a positive impact on brand SEO.

9. Optimize images and videos for brand phrases

Graphics and video materials can improve your brand SEO, provided that they are properly optimized. For this purpose:

  • complete the alternative description of the image and add a brand phrase in it – this way you will make it easier for Google robots to read the content of the image and inform them that your brand name is important to you in the context of positioning,
  • record videos from the company’s life, product videos, case studies, Q&A films, as well as webinars and trainings – this is how you build your image of an expert and naturally promote the brand name,
  • supplement the video on the YouTube platform with a title and description, containing key phrases , including the brand phrase, as well as tags,
  • add a transcript of the video that you embedded directly on the page . For example, if this is an author interview you have conducted, underline it by including your company name in the body of the text.

10. Maintain profiles in social media

Activity in social media does not directly affect brand SEO, but it can:

  • increase your visibility in organic search results for the brand phrase,
  • facilitate the acquisition of external links.

If you run a company profile on Facebook, Instagram, or Linkedin, you increase the chance that you will dominate the search results on your brand phrases. The organic results will probably display subpages from your website and links to social media. This will minimize the presence of third-party brands for slogans about your business.

11. Invest in Google Ads for brand phrases

Google Ads and organic results do not affect each other, but it is worth combining both advertising channels, especially brand phrases. Why? Because:

  • if you don’t invest in advertising targeted at branded keywords, you can be sure that your competitors will do it,
  • the combination of SEO and Google Ads gives your website a chance to appear in at least two places in the search results in the first position,
  • this way you minimize the number of competitors for your brand phrases,
  • You direct your visitors to targeted landing pages that contain only the information they want and need, and these pages generate a higher chance of conversion. 

Are you counting on quick marketing results on the Internet?

12. Monitor the effects of brand SEO

Not having a page on Google can only be a temporary stage, provided that you invest in bad SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA. However, remember to check the effects of actions and verify that regularly:
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  • visibility grows,
  • the number of clicks and website traffic increases,
  • the number of conversions is growing, so does the increased traffic translate into sales?

You can do this through tools such as Google Search Console (impressions, clicks, CTR, and conversions), Google Analytics (traffic), and Senuto (visibility).

The Google Search Console Performance Report allows you to check the number of page views and clicks in the search results and the CTR.

The “Acquisition” report in Google Analytics allows you to check whether the traffic from organic results is increasing due to SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA on branded phrases.

You can check visibility in the Senuto tool in the “Visibility Analysis” report.

Summary

Why is the page not on Google? – this is one of the questions that many entrepreneurs who have their own websites may ask themselves. Usually, the answer is simple and involves no investment in SEO. If you want Google robots to notice your website, use our tips and start SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA brand phrases. Remember, however, that it should only be part of your SEO activities, not the basis of it. Combine SEO for brand phrases with local SEO and SEO/SEM in Dubai, Singapore, Hong Kong, London, or the USA of long-tail phrases – then you will see the best results and build visibility on Google.


Why SEO and SEM with specialist.net?


We develop brand graphics, generate compelling content, boost reach and improve conversions.  We are representatives of the Interactive Agency and Internet Software House – SEOspecialist.net, which has significant expertise in search engine optimization.  We mix e-marketing expertise with technical capabilities.

We are capable of handling even the most complex tasks. We are experts in website search engine optimization, social media marketing, and usability improvement. Contact us now for more information.  We provide complete e-commerce assistance.

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Get top Search rankings with Google 

You’ll get suggestions, SEO services on the most effective way to improve Google and Bing index situations on your site, such as Facebook and Yahoo.

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We will assist you with search engine optimization and search engine marketing. We are here to assist you with Search Engine Marketing/Search Engine Optimization (SEM/SEO) and Search Engine Marketing for Amazon, Duckduckgo, Google PPC, and AOL!

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You’ll discover with our SEO business if your site functions properly on mobile devices and whether it’s optimized for Youtube, Baidu, and Msn!

Searching for the finest SEO experts in Singapore, Hong Kong, Dubai, and other international locations is easier with our Affordable seo. We have the finest Wikipedia SEO, Instagram, and Baidu website optimization experts globally. We are advertising and Marketing professionals offering quality SEO services in Dubai, Singapore, and London for our Middle Eastern, Asian, and European businesses.

Your company’s website composition and update may be completed from Dubai or Singapore | The best SEO agency and SEO specialist in your nation can assist you. Optimization for web files is a collection of methods to give a certain site the best possible position in the results of standard web crawlers for specific expressions and articulations, as determined by search engine optimization strategies. The organizing cycle is a part of web development that is well known and understood.

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Are you searching for a trustworthy Search Engine Optimization (SEO) expert? International SEO Agency SEO by Digital marketing Experts Inc. is the #1 recommended search engine marketing expert globally. We provide professional search engine optimization services for Dubai Search Engine Optimization, Singapore Search Engine Improvement, Hong Kong Search Engine Optimization, International SEO Specialists for Regional SEO, and Global SEO Agency Link building.

We provide SEO for Google, Bing, Yahoo and Baidu!

Check also other seo techniques:

Why should you choose specialist.net for SEO and SEM?
We assist businesses in being successful on Google!

We are providing SEO in Dubai, SEO in Hong Kong, SEO in Singapore.

Our other SEO companies

SEO Dubai

SEO Dubai – Are you looking for a United Arab Emirates SEO firm and consultant that can provide a complete package of SEO services? Our company provides SEM/ SEO in Dubai offers everything you need.

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SEO Singapore – Allow the top SEO services in Singapore to assist your corporate website in actively responding to the first page of The search results. For the highest Effective seo services in search engine usage, 80 percent of Internet visitors arrive at the landing page.
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