Marketing & Search Engine Optimization

Case Research on SA Coronavirus Portal Web site and web optimization


The South African authorities issued a gazette on the weekend of twenty seventh March stating that each SA web site wants to incorporate a hyperlink to

See 5.14 in PDF:

This area was registered on the eleventh of March 2020 and the web site was most likely loaded just a few days after that. By the thirtieth of March, the web site had 429 000 backlinks and on the seventh April, it had over 3.1 million backlinks.

Case Study on SA Coronavirus Government Portal Website and Google SEO 1

At the moment, the web site doesn’t rank in any respect for key phrases regarding COVID-19, which you’d discover fairly unusual contemplating the excessive variety of high quality web sites linking to it. A few of South Africa’s excessive authoritative web sites are linking, corresponding to authorities web sites, universities and on-line information web sites, however this hasn’t impacted Google’s web optimization rankings for the positioning a lot in any respect.

serp rank

There are some factors to contemplate with this web site. Firstly, research have proven that it could possibly take 10 weeks for Google to contemplate backlinks, however from the exceptionally excessive variety of backlinks which have immediately linked to this web site, Google could have ‘sandboxed’ the web site. Sandboxing refers to an alleged filter which prevents new web sites from rating in Google’s high outcomes. It is a type of probation interval for brand new web sites. This will surely have triggered the Google AI bot to be cautious of this web site presumably as a result of Google’s AI software program sees the web site as having purchased all these backlinks.

Our suggestion is that the Authorities ought to moderately have registered this web site beneath a area. This may have seemed extra authentic.

The web site’s low web optimization rating is also as a consequence of lack of an on-page web optimization technique corresponding to header and different copy optimisation, in addition to guaranteeing the web site is related to not simply the consumer however to Google too. Google has to study web sites and does so by understanding the copy/textual content throughout the web site.


After just a few months, the SA Coronavirus web site began to rank within the Google SERP, the Google rankings are all fairly secure now. Does this present that the Google Sandbox exists?

From this temporary case examine, we will study that web optimization entails many alternative strategies and methods to be applied with the intention to obtain a excessive rating on Google. Backlinking is an efficient technique however can’t be carried out alone. On-page optimisations (ie quite a few modifications to the web site itself) are additionally wanted with the intention to rank extremely on Google.


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