A decade in the past, there have been solely a handful of digital advertising and marketing companies in Lagos. However quick ahead to 2021, it’s beginning to appear to be there’s a digital advertising and marketing company on nearly each road that you just flip to.
A part of why that is taking place is due to the quick tempo at which the digital advertising and marketing trade is rising globally. Analysis exhibits that the trade was valued at round $290-310 billion in 2019 with future estimates wanting a lot stronger owing to continuous attraction on digital channels.
With trade projections like this, companies and types right now now have golden alternatives to achieve their prospects throughout channels like electronic mail advertising and marketing, social media advertising and marketing, content material advertising and marketing, internet marketing, and lots of extra.
However leveraging on digital advertising and marketing for your small business isn’t all the time as straightforward because it sounds. That’s basically why digital advertising and marketing companies exist. Nonetheless, selecting the perfect digital advertising and marketing company for your small business presents a brand new set of challenges since there are such a lot of companies on the market.
So on this article, I’ll cowl my finest suggestions and customary traits of nice companies.
The 7 Prime Digital Advertising Corporations in Lagos Nigeria
Let’s be clear, there are many actually good digital advertising and marketing companies in Lagos. Since our personal company is predicated in Lagos, we’ve had the chance to completely observe how the companies on our listing have advanced over time.
Contemplating how broad digital advertising and marketing is, we’ve determined to listing solely the perfect companies throughout all classes (or areas of specialization).
Try the listing beneath – and I hope you discover it useful to you.
I. TolaMasters Digital — Finest Progress Advertising Company in Lagos
TolaMasters Digital serves startups and types by working intently with their workforce to make advertising and marketing a income heart not a value heart. They work with groups in almost all industries, from boostrapping startup founders to enterprise-sized manufacturers.
TolaMasters was based as a distant company with workforce members in Lagos and London. They’ve an agile workforce of material specialists throughout key progress channels like Paid Search Adverts (Google Search & Bing Adverts), Paid Social Adverts (Fb Adverts, Instagram Adverts, Linkedin Adverts, and Youtube Adverts), and search engine optimisation (Technical search engine optimisation, Hyperlink-building, & Content material Advertising).
Pattern case research: Low Carb Haven (LCH)
Previous purchasers embrace: Hire Jiffy, Ethos Non-public Fairness, Sam&Wright Consulting, APSIS, Mad Kicks, and so forth.
Verdict: In case you’re not searching for a typical advertising and marketing company however one which focuses on accelerating the expansion of companies utilizing best-in-class progress methods, ways and artistic concepts – then TolaMasters Digital is your go-to company.
II. Wild Fusion – Finest Enterprise-level Digital Advertising Company in Lagos
Wild Fusion is without doubt one of the oldest digital advertising and marketing companies not simply in Lagos – however in Nigeria and West Africa. Since being based in 2010, they’ve served native and worldwide markets – with places of work in Nigeria, Ghana, and Kenya.
Curiously, they supply conventional and digital advertising and marketing companies – and actually have a digital advertising and marketing coaching heart in Lagos.
Pattern case research: Knorr Nigeria
Some previous purchasers embrace: Unilever, Lafarge, Guinness, British Council, and Entry Financial institution.
Verdict: In case you’re searching for a digital advertising and marketing company in Lagos that serves mid-market or enterprise-level corporations, then Wild Fusion is your finest decide. Based mostly on their Clutch profile, their minimal mission dimension is round $10,000 and will go as much as as a lot as $200,000 relying on the dimensions of the mission.
III. Colture Administration – Finest Advertising & Communications Company in Lagos
Colture Administration was based in 2016 as a full-service advertising and marketing, branding, and communications firm based mostly in Lagos.
Samuel Uchendu is the corporate’s founder and has a monitor report of serving to companies attain their enterprise objectives by way of model advertising and marketing and PR associated companies.
However the firm does greater than branding and PR. They supply different companies together with video manufacturing, PR/model communications, social media advertising and marketing, market analysis, content material creation & storytelling, and promoting.
Pattern case research: Dwell with Lynda
Some previous purchasers embrace: Mallam Figo, Dwell with Lynda, Lagos Best Realty LTD, and Chef Henitz.
Verdict: In case you’re searching for a flexible model advertising and marketing and communications firm that serves each small and enormous companies, then it’s best to take a look at Colture Administration. Plus, they’ve a extremely pleasant and energetic workforce – which is an added bonus.
IV. The Y Model – Finest Model Technique Company in Lagos
The Y Model is a model technique and training firm. They supply consulting and coaching companies to entrepreneurs, startups and organizations trying to construct sturdy and aggressive manufacturers.
The Y Model was based in 2020 by Toyosi Oduyale who has led groups engaged on nationwide campaigns for manufacturers like Maltina throughout her time as a model supervisor for the Heineken firm.
Some previous purchasers: Redbull, International Harvest Church, and Imani Hair Assortment.
Verdict: In case you’re a enterprise proprietor searching for an organization that provides holistic branding companies, then I like to recommend that you just rent The Y Model. In addition they have personalized coaching periods on model technique for people and groups.
V. Richee Media – Finest Social Media Advertising Company in Lagos
Richee Media is a social media advertising and marketing company that helps companies construct consciousness, drive pursuits, and generate gross sales. They leverage all main social channels together with Fb, Instagram, LinkedIn, TikTok, Twitter, Snapchat, and Youtube.
In response to their web site, they’ve accomplished over 75 social media campaigns for purchasers – from solo entrepreneurs and startups to NGOs and spiritual establishments.
The corporate was based in 2019 by Richard Juwah.
Pattern Case Examine: OctaFX
Some previous purchasers: KoraPay, Get Contact, OctaFX, Christ Embassy, and Main Women Africa.
Verdict: In case you’re want a dependable social media advertising and marketing firm to deal with all of your social media wants, together with planning, posting, advertising and marketing and measuring your content material effectiveness throughout your social channels, then it’s best to attain out to Richee Media.
VI. CK Digital – Finest Internet Design Company in Lagos
Based in 2011 by Charles Dairo, CK Digital is a digital company with a specific give attention to web site design and branding. The corporate boasts of rising workforce of 12 staff and have accomplished 450+ initiatives.
Pattern Case Examine: Purple Star Specific
Some previous purchasers: Purple Star Specific, Vitafoam, SIFAX Group, Chams, and Various Finance.
VII. Utiva – Finest Digital Advertising Coaching Company in Lagos
Utiva isn’t precisely a advertising and marketing company, however a number of company founders have reduce their tooth in digital advertising and marketing by way of their intensive advertising and marketing college. Based in 2017, Utiva has leveraged know-how to offer high-demand talent coaching to 9000+ learners in over 15 international locations.
The corporate is led by Eyitayo Ogunmola who created Utiva with the imaginative and prescient of coaching skills that international corporations can rent with confidence.
Verdict: In case you’re a enterprise proprietor trying to create an in-house workforce of completely skilled digital entrepreneurs, it’s best to look to rent from the pool of promoting skills at Utiva.
5 Frequent Attributes of Prime Performing Digital Advertising Businesses in Lagos
I’ve shared my suggestions concerning the highest advertising and marketing companies in Lagos based mostly on areas of specialization. Now let’s go on to evaluate what makes these companies the perfect of their subject. This provides you with some concepts on easy methods to choose your subsequent company.
Having researched on the founders of every of the companies on my listing, listed here are 5 traits frequent to every of their companies.
I. Obsessed about driving outcomes.
For prime companies, driving outcomes isn’t a KPI. It’s THE KPI. Fairly frankly, I’ve seen that the perfect companies have an obssessive relationship with driving best-in-class outcomes.
So, earlier than selecting to work with an company, look by way of their library of case research. Ask questions. Perceive how they plan to drive outcomes for your small business, how lengthy it’ll take, how will outcomes be measured, and so forth.
Solely work with companies which can be obsessed about getting you outcomes.
II. Extraordinarily choosy when hiring skills.
Let’s face it, an company is ONLY as nice as the standard of expertise it hires. Extra staff doesn’t imply higher high quality for prime advertising and marketing companies. These companies give attention to discovering, hiring, and retaining A-players solely.
So don’t be fooled by the workforce dimension of an company. Typically instances, it’s the companies with lean however high-quality workforce that pull probably the most weight for his or her purchasers.
III. Optimizing for Topic Matter Experience.
Fairly merely, the perfect companies don’t run in 1,000,000 instructions. They outline their material experience and relentlessly optimize for it.
From statement, prime companies are targeted on positioning themselves to be perceived as the perfect company in the marketplace for X – with X being their material experience.
So when trying to rent an company, give attention to those which can be tremendous clear on what they’re material consultants at.
IV. Exact about their Ultimate Buyer Profile (ICP).
Right here’s slightly secret – the perfect companies are additionally (by far) probably the most worthwhile companies on the market. And the little secret on how they obtain that is by defining and serving solely purchasers that match their Ultimate Buyer Profile.
It’s tempting to assume that companies that serve any/each sort of shopper have to be bringing in additional revenue than people who filter purchasers based mostly on their ICP. However nothing may very well be farther from the reality.
Essentially the most worthwhile companies are additionally probably the most choosy about who they comply with work with. So right here’s slightly tip for you when hiring your subsequent company – ask them what sort of shopper is an effective match/dangerous match for them.
In the event that they aren’t clear with their reply – that’s a pink flag proper there.
V. Bullish about ongoing studying & training
The world of Digital advertising and marketing is all the time evolving. There are new developments. New updates. New algorithm. It’s onerous retaining tabs on all these adjustments.
However prime companies don’t compromise on ongoing studying and training – actually, it’s primal to how they construct a aggressive moat round their model.
How have you learnt if an company is consistently studying?
Easy – examine their weblog web page and examine their social channels.
In the event that they aren’t continually updating these pages with new data stemming from what they’re studying and implementing – then likelihood is they aren’t actually bullish about ongoing training.
Hiring an incredible digital advertising and marketing firm is value it particularly in case you’d like to avoid wasting time, get higher outcomes, and even be taught straight from consultants.
However not each company hanging up their shingle is value attempting out.
So whether or not you’re trying to work with an company for a one-time mission otherwise you want continous assist, use these suggestions and suggestions in coming to a choice on the precise company to rent.
Over to you – have you ever vetted and employed a digital advertising and marketing company previously? What qualities did you look out for earlier than making a choice?