Our Point of View: Content Amplification

There’s No Such Thing as a Site Migration

Posted by jonoaldersonWebsites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately...

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The State of Links: Yesterday’s Ranking Factor?

Posted by Tom.CapperBack in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that...

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Half of Page-1 Google Results Are Now HTTPS

Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven't been any big jumps recently – suggesting this change is due...

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Large Site SEO Basics: Faceted Navigation

Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results...

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